Thursday, December 11, 2008

Dancer Moves to the PR World

Brenda Erickson is learning about event coordination and public relations through an internship at Dameron Communications. Photo by Noe Melon

(SAN BERNARDINO, Calif.) Brenda Erickson joined Dameron Communications ( in the fall quarter as a public relations intern. She looks to gain experience and networking in a creative environment that allows her to expand her knowledge while growing as an event coordinator and public relations professional.

“This is a great opportunity for me to learn the true business of public relations. It is one thing to learn the definition of PR in the classroom, it’s another to actually understand and create work in the field of communications,” says Erickson.

Erickson is a student at California State Polytechnic University, Pomona, where she is obtaining a Bachelor of Science in Communications with a public relations emphasis. She will be graduating in December 2008.

Some of her duties at Dameron Communications include writing press releases, inviting community members to political fundraisers, organizing and catering for special events, creating social networking accounts for clients, Web updates, writing and editing, evaluating stories and commercials to put out into the media and filing clips.

Carl Dameron, founder and creative director of Dameron Communications, is mentoring Erickson to give her the knowledge and experience needed to compete in today’s workforce.

He explains why he accepted Erickson as an intern for Dameron Communications by saying, “Interns bring a fresh perspective, making us look at why we do things a certain way. They bring new techniques and new visions for getting things done. Brenda has experience in event organization and motivating people, and I felt these strengths would be an asset.

“Brenda continues to surprise me with her grasp and understanding of concepts in PR and her ability to ask the right questions at the right time, and she has the tenaciousness and motivation to complete tasks on time; ours is a deadline business. It’s a pleasure working with Brenda,” adds Dameron.

Erickson also has a passion for dance. She has acquired much of her responsibility, organization and social skills through dance practices, performances, competitions and community outreach.

Erickson was a dance team director and coach with San Dimas High School for six years. There she gained responsibility, accountability, leadership skills and the ability to communicate with all personalities. She says, “Being responsible for a team definitely prepared me for the real world workplace.”

About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.