Friday, November 13, 2009

RAY FULLER AND OLETA ADAMS IN CONCERT AT THE CASTAWAY



Catch Guitarist Ray Fuller's in a 'Rare Intimate Live Jazz /Gospel Concert' featuring an 'unplugged' appearance by Oleta Adams this Sunday at 7pm at the Castaway Restaurant and Banquet Center.





Oleta Adams joins Guitarist Ray Fuller's The Weeper's Friends CARES 2010 Arts & Advocacy Outreach Project in a 'Rare Intimate Live Jazz /Gospel Concert  this Sunday at 7 pm at the Castaway Restaurant and Banquet Center.



(San Bernardino, CA)  Guitarist Ray Fuller The Weeper's Friends CARES 2010 Arts & Advocacy Outreach Project presents Ray 'The Weeper' Fuller in a 'Rare Intimate Live Jazz /Gospel Concert' featuring an 'unplugged' appearance by Oleta Adams this Sunday at the Castaway Restaurant and Banquet Center.


The concert is Sunday, Nov. 15 at 7:00 p.m. at The Castaway, San Bernardino, 670 Kendall Drive, San Bernardino, CA 92407.


Concert tickets are $60 for premium reserved seats and $50 general concert seating.  Receive priority seating with pre-show dinner at the Castaway Restaurant.  


For tickets call  (909) 697-9565 for dinner reservations call (909) 881-1502.
-end-

Thursday, November 12, 2009

GETTING YOUR CUSTOMERS BACK




(SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a Southern California public relations and advertising agency.

“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”

“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”

A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.

According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want.

Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.

“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.

Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.

The program consists of four major components:
Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!

Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.

Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.

While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.

Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.

Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.

For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
-end-

Wednesday, November 11, 2009

ART INSTITUTE NAMES NEW DEAN OF ACADEMIC AFFAIRS


Jonathan DeAscentis as its new Dean of Academic Affairs at The Art Institute of California – Inland Empire


(SAN BERNARDINO, Calif.)  The Art Institute of California – Inland Empire has appointed Jonathan DeAscentis as its new Dean of Academic Affairs.

“We welcome Jon to our campus,” said President Emam El-Hout. “His experience in the creative fields of interactive media, communications and liberal studies will be an asset to our own highly creative students. With the success he’s had in bringing growth to two other schools within The Art Institutes system, we believe our campus, which has rapidly increased the number of students served in its first four years, will grow by even greater numbers under his innovative leadership.”



DeAscentis began his career with The Art Institutes more than nine years ago. He spent nearly seven years with The Art Institute of California – Orange County, where he served as Registrar, faculty member, and academic department director for Interactive Media Design and Liberal Studies. Among his many accomplishments at the Orange County campus, DeAscentis was instrumental in bringing online registration to The Art Institutes schools, as well as growing the Interactive Media Design department.

After completing his Master of Fine Arts degree, he transferred to The Art Institute of California – Los Angeles to move into an administrative role, where he helped develop the Registrar’s office and Academic Advising team before moving into the role of Associate Dean of Academic Affairs.



As Associate Dean, DeAscentis was responsible for managing the Registrar’s office and the library. In addition to taking on the role of Director of Institutional Effectiveness, DeAscentis helped create a successful registration campaign.

DeAscentis has a Bachelor’s degree in English, and a Master’s degree in Educational Leadership in addition to his Master of Fine Arts in Creative Writing.



The Art Institute of California – Inland Empire offers Bachelor of Science degree programs in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion & Retail Management, and Media Arts & Animation. It offers Associate’s degree programs in Graphic Design, and a Bachelor of Fine Arts degree program in Fashion Design. 


The Art Institute of California – Inland Empire offers an Associate’s degree program in Culinary Arts and a Bachelor of Science degree program in Culinary Management. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.


It’s not too late to start before the new year at The Art Institute of California – Inland Empire. Courses begin January 12 and classes are offered in the day, evening and on weekends for new and reentry students.


For more information or a tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.


The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.


-end-


HIGH SCHOOL SENIORS GET GRAPHICALLY CREATIVE FOR POSTER DESIGN COMPETITION 2010 AT THE ART INSTITUTE OF CALIFORNIA - INLAND EMPIRE





Photo Caption: Alurra Hughes, a senior at Redlands High School, won the 2008 “Life is Better with Art in it” Poster Design Competition held at the Art Institute of California-Inland Empire. 

Hughes won a $3,000 scholarship in the competition.


[SAN BERNARDINO, Calif.] – For high school seniors interested in pursuing a creative arts education, The Art Institute of California - Inland Empire announces The Art Institutes and Americans for the Arts Poster Design Competition, a program which awards up to a full-tuition scholarship to study at a participating Art Institutes school. 

In partnership with the not-for-profit organization Americans for the Arts, The Art Institutes annual Poster Design Competition is an opportunity for talented young artists at the high school level to study graphic design and earn a degree in the creative arts.

The competition is open to high school seniors in the U.S., Canada (excluding Quebec), and Puerto Rico.  Contestants will be asked to create original poster artwork that expresses the slogan, “Life is Better With Art In It.”

Deadline for entries into the competition is February 5, 2010. Full entry requirements can be downloaded at www.artinstitutes.edu/poster.

According to Emam El-Hout, President of The Art Institute of California - Inland Empire, “For those whose outlet involves artistic creativity, it is The Art Institutes’ pleasure to be able to sponsor the Poster Design Competition for talented high school seniors. The competition allows them to demonstrate their creative perspectives and presents them the opportunity to have an education in a field that they are passionate about.” 

Now in its seventh year, the competition is a way to encourage and reward exceptional young artistic talent and nurture it in a formal, academic setting he adds.

Robert Lynch, President and CEO of Americans for the Arts, said “Each year since Americans for the Arts has been working with The Art Institutes, we have been amazed at the skill level of high school students who enter the competition.  The students’ ability to channel their creativity and love of the visual arts reflects the importance that art plays in the lives of everyone.”

To learn more about The Art Institutes and Americans for the Arts Poster Design Competition, visit www.artinstitutes.edu/poster or contact [insert contact name, number, email address and website] at The Art Institute of California - Inland Empire. 

The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion & Retail Management, and Media Arts & Animation. It offers an Associate degree in Graphic Design, and a Bachelor of Fine Arts degree in Fashion Design.

The International Culinary School at The Art Institute of California – Inland Empire offers an Associate degree in Culinary Arts and a Bachelor of Science degree in Culinary Management. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

It’s not too late to start before the New Year at The Art Institute of California – Inland Empire. Courses begin January 12 and classes are offered in the day, evening and on weekends for new and reentry students.

For more information or a tour of The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.

The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
Americans for the Arts is the leading nonprofit organization for advancing the arts in America. With offices in Washington, DC, and New York City, and 49 years of service, Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.
-end-