Tuesday, July 20, 2010

Intern Learns The Ins and Outs of the PR Business

Abdul Arogundade, a 2009 graduate of Cajon High School now studying journalism at California State University, Fresno, learned about the business of public relations during a summer internship with Dameron Communications. Photo by Chris Sloan

(SAN BERNARDINO, Calif.)  Intern Abdul Arogundade did not know what to expect from his first time in a working environment; it was all new to him. In fact he did not know exactly what type of work he wanted to do in the communications field until he had a one-on-one meeting with Carl Dameron, the founder and creative director of Dameron Communications.

Abdul Arogundade is a San Bernardino native who graduated high school at Cajon High School Class of 2009. He is currently an undergraduate at California State University Fresno with the goal of becoming a public relations director for a sports team.

Margaret Hill, assistant superintendent of the San Bernardino County Superintendent of Schools office arranged a meeting with Dameron to advise Arogundade on his career options in communications.

At their first time meeting Carl Dameron gave Arogundade a tour of the Dameron Communication’s office.  Dameron introduced Arogundade to all of the staff members and told him the history of the business.

This led to a summer internship, where Arogundade received the tools to succeed in the communications business.

“We are in the getting it done business and no job is too small or too big for anyone who wants to truly succeed,” Dameron stressed then, and on a daily basis thereafter. “Our job is to effectively increase the sales and profits of our clients by increasing the positive perceptions of their products, goods and or services through truthful, ethical and moral means.”

Arogundade took this to heart and put it to action the first day of his internship, when his first task was to stuff and mail more than 300 letters. His second task was to call community leaders inviting to a major city event.

Tasks during the internship were not limited to just stuffing envelopes and making phone calls. Arogundade worked on many projects, from organizing the offices to staffing major events that received Los Angeles and local coverage. He also coordinated meetings with government officials; and updated Dameron Communication’s databases of almost 85,000 general contacts and more than 10,000 media contacts.

Arogundade learned each task he completed was essential to the success of a PR firm and emphasizes Dameron’s saying “No job is too big or too small.”

“Abdul is a very smart young man with the drive and tenacity it takes to succeed in the tough work of communications.  I am confident he will do very well in this business,” said Dameron.

Arogundade said, “I am very thankful for the opportunity to intern at Dameron Communications. I will take what I learned and the lessons that were instilled in me from interning at Dameron Communications and apply them to my pursuit of a career in public relations.”

To learn more about Dameron Communications or for an appointment please call (909) 888-0017.

About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning advertising and public relations agency that creates integrated communications solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues.  We use our communications knowledge and experience to advance our clients’ objectives.