Tuesday, December 25, 2007


(SAN BERNARDINO, Calif.) “As the client roster has grown it became clear it was time to add to the management team,” said Creative Director and founder of Dameron Communications, Carl Dameron. He added, “ Jim Crockett is vastly experienced in business operations and a brilliant communications tactician and writer. I am pleased to name Jim Crockett as the new Agency Director of Dameron Communications.”

As Agency Director, Crockett will oversee business operations and the hiring and training of new agency staff. He is also tapping his extensive industry contacts to attract music industry clients to the agency. In addition, Crockett will conduct media training, and contribute to public relations and event strategies.

“We are expanding responsibilities with current clients and adding great new clients in 2008,” says Dameron. “I decided to focus on client attraction and the creative side. Jim has the experience it takes to handle the management side. With his leadership we expect to triple agency billing and net profit this year,” Dameron notes. “Jim knows how to handle rapid expansion. He is the guy to keep us on track and on target during this exciting time.

“A legend in the publishing and entertainment industry, Jim virtually wrote the book on writing for musical instruments at GPI Publications. He knows the music industry and he knows the consumers. Jim also understands how to help a good business become a great business, and he knows how to help an agency grow," says Dameron.

Crockett, author of five published books, a music-oriented screenplay and more than a thousand articles, spent nearly 20 years heading GPI Publications, creators of Guitar Player, Keyboard, Bass Player and other music-related magazines, books, newsletters and recordings. He took the company from a staff of four generating $40,000 annually, to 120 people and a $15 million per year business.

The former CEO of GPI has counted as his friends and business associates Steve Jobs, B.B. King, Andres Segovia, Mike Bloomfield, Les Paul, Chick Corea, Frank Zappa, Herbie Hancock, Chet Atkins, David Gilmour, Leo Fender, Barney Kessel, Jerry Garcia, Joe Pass, George Benson, Billy Gibbons, Tony Iommi and many others.

Crockett has worked with numerous public relations firms over the years including the internationally respected BSMG. He has had half-dozen newsletters and more than a thousand articles, features and interviews published. He has interviewed thousands of luminaries and earned media coverage for hundreds.

In the TV world Crockett has produced and hosted specials for MTV and has appeared on all major television networks and cable systems including NBC's "Today Show," CNN and the former Nashville Network.

The prior Media Relations Executive with the nationwide Financial Relations Board has hosted countless press conferences, media tours, interviews and seminars.

Crockett is also the author of five successful books: Putting A Band Together, The Guitar Player Book, Fix Your Axe (instrument repair), Great White Shark and The Why-to Of Scuba Diving.

A former communications professor at the University of Idaho and The International College of the Cayman Islands, Crockett's knowledge of media, education, music, broadcasting, publishing and business management is substantial.

“We came to a crossroads,” says Dameron. “ It was time to get bigger or smaller; we chose to grow.”

The agency is also looking for more new talent in event coordinators; public relations account managers and advertising account managers. Interested experienced parties should contact Crockett via e-mail at Jim@DameronCommunications.com or call the agency at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. We are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use advertising, public relations, government relations and community relations to advance our clients’ objectives. For more information call (909) 888-0321 or e-mail Info@DameronCommunications.com. The Web site is www.DameronCommunications.com.

CARL DAMERON @ (909) 534-9500