(SAN BERNARDINO, Calif.) Some of the Art Institute of California-Inland Empire’s students want to earn while they learn.
To help them do so, the Art Institute of California - Inland Empire will host its second student job fair, hoping to match its students with employers in need of part-time or freelance employees. The fair takes place Thursday, April 17th from 11 a.m. to 1 p.m.
Employers may participate at no charge. “The students are looking for jobs in a variety of fields,” said Scott Saunders, Director of Career Services.
Although the school specializes in preparing aspiring artistic and culinary professionals for careers in their fields of study, students attending this event are seeking job opportunities in various fields to help supplement their income while they pursue degrees. While internships in their chosen fields are highly sought, the students also want jobs in customer service, administrative, general labor, retail sales and in the food and beverage industry.
“This is an excellent opportunity for local industry to connect with bright and motivated college students who are hungry for work experience and an opportunity to grow professionally,” Saunders said. “It’s not enough to be a great artist; one must also possess customer service, organizational, sales and marketing skills as well.”
The Art Institute of California-Inland Empire previously held a similar job fair on January 24, with great success. Saunders estimates about 100 of the approximately 750students enrolled in the Art Institute of California- Inland Empire will participate in the job fair.
These students will not just be highly motivated. They will be prepared.
The participating students will also have taken a special workshop a few weeks before the job fair to help them with resume writing, job fair preparation and interviewing techniques.
“We help our students obtain part-time and internship positions, so they may grow professionally and develop an understanding of how their contributions impact a company’s performance,” Saunders said. “It is this big picture mentality that will give them an edge when they are ready to launch their careers.”
After the fair, employers will be treated to a complementary lunch.
Business people interested in taking part in the school’s Part-Time Job Fair may call Saunders at (909) 915-2182 or email rsaunders@aii.edu.
Unfortunately, the school does not have facilities to offer this job fair to job seekers who are not Art Institute of California – Inland Empire students. However, its programs offer an opportunity to learn new skills for careers that are in high demand.
The school offers Bachelor of Science degrees in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion and Retail Merchandising and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
New classes begin Monday, March 31 at The Art Institute of California – Inland Empire. The classes are offered in the day, evening and on weekends for new and reentry students. For details, or a tour of the campus, call The Art Institute at (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), with 38 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
Thursday, March 13, 2008
EMPLOYMENT FAIR PLANNED FOR STUDENTS SEEKING PART-TIME JOBS
3D FILM ANIMATOR WILL SPEAK AT ART INSTITUTE
(SAN BERNARDINO, Calif.) - Jordan Harris is a talented Hollywood animator whose work has been seen in such movies as I Am Legend, Charlie’s Angels, Stuart Little and the Harry Potter series.
Early in his career, he helped create the animation for such movies as Spawn and Titanic.
Saturday, March 22 he will share his talents with students and the public at the Art Institute of California – Inland Empire from 12:30 to 1:30 p.m.
Harris will discuss the skills and training required to be a feature film three-dimensional digital animator.
The Art Institute of California-Inland Empire offers Bachelor of Science degrees in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion and Retail Merchandising and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
New classes begin Monday, March 31 at The Art Institute of California – Inland Empire. The classes are offered in the day, evening and on weekends for new and reentry students. For details, or a tour of the campus, call The Art Institute at (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), with 38 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
NICKELODEON SENDING RECRUITER TO ART INSTITUTE
(SAN BERNARDINO, Calif.) - For many students at the Art Institute of California – Inland Empire a cool job after graduation would be working for Nickelodeon, one of the top names in children’s entertainment.
A recruiter from cable network Nickelodeon will be on campus at the Art Institute of California-Inland Empire on Friday, March 14. Allison Mann will meet with students only from 11:30 a.m. to 12:30 p.m.
“She will tell us what they look for in a portfolio and how students can work there,” said Santosh Oomen, director of the Media Arts and Animation department.
Mann may find students who are graduating later this year with the skills her company is looking for, and if so, that could lead to someone getting their dream job with Nickelodeon in 2008. But her visit is also for those students who aren’t graduating this year, as they will have more time to tailor their focus and help their chances of having a career in animation at Nickelodeon or somewhere else in the industry.
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Graphic Design, Web Design & Interactive Media, Interior Design, Fashion and Retail Merchandising and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
New classes begin Monday, March 31 at The Art Institute of California – Inland Empire. The classes are offered in the day, evening and on weekends for new and reentry students. For details, or a tour of the campus, call The Art Institute at (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), with 38 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
FREE LIFE DRAWING CLASSES CONTINUE
(SAN BERNARDINO, Calif.) The Art Institute of California – Inland Empire’s Free Life Drawing classes continue Saturday, March 15 at the San Bernardino campus (630 E. Brier Drive) from 1-5 p.m.
Says institute President Byron Chung, “Drawing from the human figure has been an artistic mainstay for generation after generation. Virtually all of the great artists of the world have studied and drawn the human form as they learned their craft and technique. The Inland Empire is filled with accomplished and would-be artists, and we’re providing a free opportunity toward mastering this perennial skill.”
Each month through 2008, The Art Institute of California – Inland Empire sets aside an afternoon for 21 people over the age of 15 to take part at no cost. Just bring pencil and paper and a desire to learn gestures, anatomy and the flow of the figure.
To join in, one simply has to call the campus at (909) 915-2100 and ask if there’s still room, then sign up.
Future sessions are slated for April 19, May 17 June 21 and every month.
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to enroll at The Art Institute. The spring quarter begins March 31 with classes scheduled for the day, evening and weekends for new and reentry students. For details, or a tour of the award-winning campus, call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
Friday, March 7, 2008
LAUNCHING CAREERS IN CREATIVE AND APPLIED ARTS
(SAN BERNARDINO, Calif.) Scott Saunders may be new to his position as Director of Career Services at The Art Institute of California – Inland Empire, but he’s not new to the task.
“It’s exciting to work with aspiring designers and culinary professionals,” Saunders says. “We’ve had a warm welcome from the community, and it’s evident that there is a great demand for highly skilled creative professionals in the Inland Empire and the Coachella Valley.”
Saunders’ goal is a satisfying, yet challenging, one: “I look forward to continuing the great work of other Art Institute campuses in Southern California, and succeeding in assisting our graduates in obtaining education-related employment within six months of graduation.
“The bar has been set high by my colleagues across the country, and I look toward exceeding the expectations of our students and employers.”
The institute’s curriculum has not been created in a vacuum. Saunders explains, “We frequently reach out to industry professionals to provide us with valuable feedback about our programs and the technology we employ. From this input we have tailored our courses to meet the demands of local industry.”
Saunders finds a particular satisfaction in how the school develops graduates. “I look forward,” he notes, “to presenting professional-level candidates who posses high-level design skills and an all-encompassing understanding of how their efforts may impact the bottom line. It’s this big-picture mentality that sets our graduates apart from others pursuing careers in the creative and applied arts.”
Career counseling is familiar territory to Saunders, having spent 15 years working in residential, youth outpatient and higher education settings. His M.A. is in Counseling Psychology and Counselor Education with a bachelor’s degree in Psychology. Prior to recently joining The Art Institute of California – Inland Empire, Saunders spent six years in other academic settings, overseeing the Career Services function, aiding students toward education-related employment. He lives in Eagle Rock.
In addition to creating Part-Time Job Fairs, Saunders’ office directs upcoming graduates in resume preparation, personal presentation and even conducts mock interviews to introduce students to the pressure-cooker of first-time job interviews.
“We have incoming students who need part-time jobs and graduates looking for fulltime careers,” he says. “Plus, we have internships available in which students can learn about the real world of their field of choice.”
What impact will the growth of technology have on students emerging upon the workforce, however? “It’s interesting to note," Saunders says, “that some job functions may be, or may become, automated, such as customer service reps, bank tellers, accountants and others. However, I’m not aware of a computer that’s capable of artistic creation. In my opinion, there’s no known substitute for human creativity,” Saunders concludes.
His is a big responsibility, “and I love it,” he adds.
Dr. Byron Chung, president of the Art Institute of California – Inland Empire, says, “Scott is a wonderful addition to our staff. He combines his vast experience with a personal desire to help every student here find a meaningful job in the area that interests them most.”
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to start classes at The Art Institute of California – Inland Empire. Classes begin March 31, with offerings in the day, evening and on weekends for new and reentry students.
For more information, or a tour of the campus, call (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.
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The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), with 40 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
NAME A NEW RESTAURANT - Win A Gourmet Dinner for Four
(SAN BERNARDINO, Calif.) Ciro’s, Brown Derby, Russian Tea Room, Four Seasons, Sardi’s, Musso & Frank, Spago, all great names of great restaurants.
If you had a new restaurant serving gourmet cuisine at reasonable prices, what would you name it? That’s the question The International Culinary School at The Art Institute of California – Inland Empire is faced with. What to call their new 40-seat student-run restaurant that opens to the public in April.
The solution was simple: “Let’s have a contest to name the restaurant,” Chef Eyad Joseph said. The Academic Director of Culinary Arts got right to the point, and the institute’s Name The Restaurant contest was born.
The rules are easy: Just give the institute your name for the upscale bistro, as many as you’d like, by emailing jbarry@aii.edu by Saturday, March 22, 2008.
Complete your entry with your contact information and proposed name. Judging will be in the hands of The International Culinary School’s Executive Committee, and their decision will be final. The winner will be notified by telephone and e-mail on Friday, March 28. The institute’s judging will be based on originality and uniqueness.
If your restaurant name is chosen, you and three guests will be the guests of honor at the restaurant’s Grand Opening on Tuesday April 8 at 6:30 p.m. You and your guests will be welcome to any items on the elaborate menu.
The Saturday, March 22, 2008 deadline is rapidly approaching, so go online and make your restaurant name suggestions right away.
The restaurant will be open two days a week, Tuesday and Wednesday, for gourmet dinner bistro style from 6:30 p.m. to 8:30 p.m. starting on April 8. The Culinary students will run the restaurant, from creating the menu to serving the patrons. “This is part of the students curriculum,” said Chef Joseph.
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
The next classes start March 31. For more information or for a tour of the campus call (909) 915-2100.
The Art Institute of California – Inland Empire is one of the Art Institutes (artinstitutes.edu) with 38 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary professionals.
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CREATING THE NEXT TIGER WOODS
(SAN BERNARDINO, Calif.) – For the last several years, Charlie Seymour has dreamed of building a golf course for youth in an underserved area of San Bernardino. His dream now has a location and a name, the Ninth Street Golf Academy, but still needs a lot of money to become a reality.
To help him, Temple Community Outreach and Seymour’s own Adopt-A-Bike charity will hold a fundraiser 6:30 p.m. Thursday, April 3 at the San Bernardino Hilton, 285 E. Hospitality Lane. The event also celebrates Seymour’s 85th birthday, a milestone he will reach just a few days earlier.
“We want his dream to be realized,” said Raymond Turner, pastor of Temple Missionary Baptist Church, which oversees Temple Community Outreach. “He is trying to bring golf to San Bernardino’s West Side, so that the many economically disadvantaged children who live there will be exposed to the sport.”
Temple Community Outreach and Adopt-A-Bike hope to raise about $2,000 with this fundraiser, Turner said. That will help with the costs of developing architectural and engineering plans for the golf course.
Another fundraiser is planned in October to help raise money for the actual construction costs.
The April fundraiser will include a banquet with entertainment. Tickets are $50 each.
Sponsorships and advertising in an event program are also available. Gold sponsorships are $5,000, and silver sponsorships are $2,500. Full-page ads are $100, half-page ads are $50 and quarter-page ads are $25.
The Ninth Street Golf Academy is the last project of many Seymour has embarked upon to help San Bernardino. Many years ago, he helped publish the Tribune Newspaper and founded his own mail shipping business.
Later he created the nationally famous Adopt-A-Bike program, and the Adopt-A-Computer program. These efforts help local youth earn bicycles and computers, luxuries many families wouldn’t otherwise be able to afford. Seymour also started the College Capable Caps program to send underserved youth to college, and the Black Fathers’ Organization, which became Westside Action Group.
For more information, contact Pastor Turner at (909) 663-0198.
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EDUCATION EXPERTS SHARE PLANS FOR SUCCESS
(SAN BERNARDINO, Calif.) – Dr., Jawanza Kunjufu is a nationally-known author and educator. Dr. George McKenna is one of the leading experts in education.
These highly educated and highly successful Black men have devoted their careers to helping Black children reach their fullest potential. They bring their expertise to the Inland Empire on Saturday, March 15, where they will be the keynote speakers in the Education Is A Civil Right conference, taking place 7:30 a.m. to 4 p.m. at San Bernardino Valley College.
“One of the goals of this summit is to provide resources for improving education, particularly for Black children,” said Joette Marie Spencer a specialist with San Bernardino City Unified School District and one of the conference organizers. “Our speakers will discuss ways we can use the resources we have in our community to benefit our children, and will help us develop strategies to improve the service we provide to them.”
Kunjufu was raised in a two-parent home with a father who gave him high expectations and a mother who loved him unconditionally. Their support allowed Kunjufu to excel in school, skip seventh grade and go on to Illinois State University on a track scholarship. In college, besides continuing his athletics, he majored in economics and business administration, and won numerous awards as a member of the debate team.
All of that prepared him to be successful in life, but it was perhaps the course of study he embarked on during his junior year of college that gave him a different focus. Having always wanted to attend a college designed for Blacks, he enrolled in an exchange program with Morgan State University.
While at Morgan State, he immersed himself in African history and culture, legally changed his name, became a vegetarian and resided in a juvenile delinquent center where he mentored Black boys. After graduating from Illinois State in 1974 he taught in a public school focusing on African history and culture and founded Unity, a Black cultural organization.
In 1980, he founded his company, African American Images Inc. He has written approximately 30 books, and has spoken at many universities, colleges and churches.
Topics he includes in his lectures are relationships in the Black community, and critical issues for Black families, especially those pertaining to raising Black male children.
“Many educators believe the causes originate with the parent,” Kunjufu said. “They blame it on single parenting, lack of parental involvement or poverty. But the causes can also be ineffective administrators, low teacher expectations, a wide variance in teacher quality, lack of multicultural curriculum and a lack of understanding male learning styles. I want to explore these views in San Bernardino.”
The conference’s other speaker, George McKenna was born in New Orleans, Louisiana. His family was steeped deeply in the history and culture of the city, which has been highly influenced by its Black community.
In a time and place where Blacks were often deprived of their civil rights, McKenna excelled, and graduated at age 20 with a bachelor’s degree in mathematics from Xavier University. He was then awarded a teaching fellowship to Loyola University, where he earned a Master’s degree in mathematics, and later earned a doctorate in education from Xavier.
In 1962, McKenna accepted a teaching position in the Los Angeles Unified School District. He has also taught at the college level.
McKenna became principal of George Washington High School in 1979. At the time, this school was notoriously violent; drug deals and gang fights were regular occurrences. McKenna turned it around, and now nearly 80 percent of its graduates go on to college.
His success at George Washington became the subject of a CBS movie, Hard Lessons, featuring Denzel Washington. McKenna has received more than 400 citations and awards from civic, legislative and professional organizations, and has authored articles in national magazines, newspapers and educational journals. He also continues his education career as the Assistant Superintendent of Pasadena Unified School District.
Dr. McKenna’s presentation will focus on four areas he believes are critical for improving the educational experience for Black children. He bases this on observations he’s made in more than 45 years of working as an educator.
“There is still a gap between the achievements of Black students and those of other students,” Dr. McKenna said. “I will present practices, action plans and suggestions for bridging this gap.”
The topics Dr. McKenna believes schools and communities must consider are 1) policies and practices that hinder Black children, 2) improving high school graduation rates, 3) specialized programs for Black males and 4) ways for parents of under-achieving children to become more involved in their children’s education.
The summit is sponsored by the Rialto and San Bernardino City unified school districts, San Bernardino Valley College, the San Bernardino County Behavioral Health Unit and the San Bernardino County Superintendent of Schools.
To register, contact Delores White at delores.white@sbcusd.com or by calling (909) 880-6701.
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Wednesday, February 20, 2008
ARTIST CHOSES INLAND EMPIRE MODELS FOR PAINTINGS
(SAN BERNARDINO, Calif.) “Until I found 909Models.com here,” says internationally renown painter Renzo, “I used to have to find models in Los Angeles or San Diego, but they were always reluctant to come as far as Perris, where my studio is. I can tell you, I’m really thankful for 909Models.com in the Inland Empire. It’s a godsend. Otherwise, if you’re not working in a metropolitan area you’re out of luck.”
909Models.com, a creation of longtime Inland Empire PR/advertising leader Carl Dameron, has more than 100 male and female models, all sizes, shapes and ages, ready to appear at business events, fashion shows, photo shoots – and as artist models.
Renzo, with nearly 40 years of professional experience behind his brush, is represented by MasterpiecePublishing.com and is in a dozen galleries from Chicago and New Orleans to Texas and Key West to Germany and Mexico to York, England and Kush Gallery in Laguna Beach and Madison Gallery in LaJolla. His work is included in the permanent collections at San Francisco’s DeYoung Museum and the Crocker Museum in Sacramento. “Last year, too, I was featured in New York’s annual Art Expo. It’s one of the world’s largest trade shows where gallery owners come from around the world. It was a very successful event for me.”
His acrylic paintings vary from 30 inches by 30 inches to 8 feet by 5 feet, and utilize an almost watercolor technique of applying pigment layer upon layer, often creating a delicate, almost airbrush, quality to what’s been called his “composites, ranging from abstract expressionism to figurative.” It’s this latter style where Carrie Eckert and Jennifer Amorelli of 909Models.com come in.
“They were terrific models,” Renzo explains. “They were professional and very comfortable with what I asked them to do. Jennifer was a real dream to work with and yielded a ton of work. And at this point you can see Carrie in my painting ‘Another Path’ online at masterpiecepublishing.com/artists/renzo.”
Carrie explains, “He was fabulous to work with. I spent three hours with him, and he was totally accommodating and very patient. I would certainly work with him again.”
Jennifer has similar feelings. “Renzo was awesome. It was a completely comfortable experience. And a big honor, posing for such a well known artist. I’ll go down in art history now. He encouraged me to do my own posing, too. I like doing my own thing. He might ask me to more an arm slightly, but otherwise, it was up to me.”
Renzo spends hour upon hour on his paintings, so the most practical way for him and the models to work is by him taking photos in their various poses. “That way, they don’t have to hold a pose for most of a day,” he says. “It’s more time and cost effective.”
Renzo’s background includes years in commercial art arenas as an illustrator, an art director, a graphic designer and an instructor and career development administrator with The Art Institute of California – San Diego.
He has just completed a session with models Jim and Shasta from 909Models.com. “I’ll be using them together in a piece. They’re both quite experienced and very fluid in their posing. Couldn’t be better.”
909Models.com supplies models of all ages, sexes and sizes for promotions, modeling and print ads. Actors are in demand, too, and your age, your gender, your race or your size doesn’t matter. Parents or guardians must approve of, and accompany, members under 18. For details, call (909) 888-0017 or go online to 909Models.com.
Photo caption 1: Renzo’s images are opaque with transparent overlays to form composites, ranging from the figurative to abstract expressionism. In his 39 years of painting, Renzo has experimented with a variety of techniques and styles. He has always use of water paints, because of his connection with their unique qualities on the canvas. Building layer upon layer in a process of construction and illustrated depth, Renzo depicts metaphors and variables on relationships, spirituality, intent, and even tribal similes. His practice of alchemy, use brush strokes and habit of scratching at the surface of the canvas to produce a primal nature to these imaginary vehicles help to convey an ever illusive inspiration through each painting.
Photo caption 2: Another Path Renzo's vision painted from Carrie Eckert's day of modeling. Carrie is IE model supplied by 909Models.com
Photo caption 3: Auburn haired Carrie Eckert is one of more than 100 local IE model available at 909Models.com
Photo caption 4: Bikini clad Jennifer Amorelli posed for a day with local painter Renzo. Here work is still in process. She looks soft but she is a model and a boxer. Jennifer is just one of more than 100 local IE model available at 909Models.com
Monday, February 18, 2008
JUDGING FOR IE AD AWARDS STARTS THIS SATURDAY
(SAN BERNARDINO, Calif.) “More than 450 entries for the 2008 Inland Empire Addy Awards have been received from Inland Empire advertising agencies as well as IE college students,” said Inland Empire Ad Club Education Chair Michael Swank, Academic Director of Graphic Design & Interactive Media at The Art Institute. “This is the first tier of the national competition, and the judging will focus on professional submissions as well as student work,” said Swank.
The Art Institute of California-Inland Empire will host the first level of competition for the annual Addy advertising awards on Saturday, February 16 at the Inland Empire campus. Judging will take place from 9 a.m.-5 p.m. by industry advertising professionals. Regional and national ADDY advertising awards will be announced later.
The Art Institute was selected to host the judging because of its ability to preview TV, online and radio entries in real time, said Andrew Wilkin, Managing Partner, Wilkin Guge Marketing of Ontario, Calif. “The technology at The Art Institute allows for previewing, screening, judging and scoring the entries. The campus is also a good central location for this competition, and allows us to showcase the growth of the Inland Empire,” he said.
For the first time, The Art Institute is also sponsoring the 2007-2008 student ADDY awards competition for all Inland Empire Colleges. The college will sponsor the first entry by students and pay the $20 entry fee. Swank reported that entries have been received from students at Cal Poly Pomona, La Sierra University, The Art Institute, Cal State at San Bernardino and Westwood College.
Wilkin said that a panel of judges from the advertising industry outside the Inland Empire will evaluate each entry.
The 2008 ADDY Awards Gala will be on March 14 at the Mission Inn in Riverside. For more information: www.ieadclub.com
The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.
It’s not too late to start classes. Courses begin March 31, with offerings in the days, evenings and on weekends for new and reentry students. For details or a tour of the campus call (909) 915-2100, or go on line to artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of The Art Institutes (artinstitutes.edu) with 40 educational institutions throughout North America providing an important source of design, media arts, fashion and culinary arts professionals.
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Tuesday, February 12, 2008
CHEF JOSEPH GUESTS ON “BAXTER IN THE MORNING”
(SAN BERNARDINO, Calif.) Chef Eyad Joseph, academic director for The International Culinary School at The Art Institute of California – Inland Empire, will be a guest on the popular “Baxter In The Morning” radio show on KCAA 1050AM Wednesday, February 13. The drive-time program airs at 7:00 a.m.
Says host Dennis Baxter, “I’m really looking forward to this. Chef Joseph has been highly recommended to us as a knowledgeable and entertaining guest. This should make for a fascinating program.”
In addition to an interview with Chef Joseph, listeners are urged to call with comments or questions at (909) 888-5222 or (800) 909-1050. “We love having our listeners join in,” Baxter says. “They become an important part of our show.”
Joseph’s career as a chef encompasses nearly two decades spanning family-owned restaurants at such major venues as the five-diamond Fairmont Scottsdale Princess hotel and resort in Arizona and as regional executive chef with Romano’s Macaroni Grill in Scottsdale. He has been with the Art Institutes since 2003 and as academic director beginning late 2006, heading the Inland Empire school’s associate and bachelor’s degree programs.
It’s not too late to start classes at The Art Institute of California – Inland Empire. The next quarter begins March 31 with offerings in the days, evenings and weekends for new and reentry students.
For more information or a tour of the campus, call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.
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The Art Institute of California – Inland Empire is one of the Art Institutes (artinstitutes.edu) with 40 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary professionals.
Wednesday, January 30, 2008
HOW TO GET YOUR CUSTOMERS BACK
(SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a leading Southern California public relations and advertising agency.
Hear Carl in person on Friday February 2 at the First Fridays in Ontario at the Jazz Café starting at 6:30 p.m. The Jazz Café is at 1133 W 6th Street Ontario, CA 91762 for directions call (909) 391-9119.
“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”
“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”
A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.
According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want."
Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.
“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.
Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.
The program consists of four major components:
Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!
Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.
Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.
While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.
Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.
Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.
For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.
Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
-end-
Photo caption: Carl Dameron Creative Director and Jim Crockett Agency Director from Dameron Communciations. Carl delvers a one hour talk and gives a free brochure on how to get your customers back this Friday at the Jazz Café in Ontario.
--
Carl M. Dameron, Agency Director
Dameron Communications
255 North “D” Street, Suite 210
San Bernardino, CA 92410
(909) 888-0017 office
(909) 888-2331 fax
Carl@DameronCommunications.com
260 Newport Center Drive, Suite 100
Newport Beach, CA 90660
(949) 999-0811 office
Carl@DameronCommunications.com
Let us create an advertising and public relations plan for success.
Tuesday, January 29, 2008
ONLY THE BEST CAN SLICE, DICE AND CHOP THEIR WAY TO "BEST TEEN CHEF"
(SAN BERNARDINO, Calif.) -- For high school seniors who can stand the heat of the kitchen, there’s no better place to show off their culinary know-how than at The Art Institutes Best Teen Chef Competition 2008.
Now in its ninth year, the Best Teen Chef Competition awards more than $250,000 in tuition scholarships to attend The Art Institutes schools, to high school seniors in the U.S. and Canada interested in pursuing a career in the fast growing culinary industry.
Top prize winners in the competition can win a full-tuition scholarship toward an associate’s degree, certificate or diploma program, to study culinary arts at any of the 30 participating locations including The Art Institute of California – Inland Empire.
In addition to a full-tuition scholarship and the title of Best Teen Chef 2008, the first-place winner in the national competition, in partnership with television's Food Network, will also be an “Intern for a Day” at the Food Network Kitchens in New York City and will receive a tour of the Food Network Studios, dinner for two at a Food Network chef’s restaurant and a library of Food Network Kitchens cookbooks.
According to Academic Director for Culinary Arts, Chef Joseph Eyad, “Each year we see the interest in this competition grow. Teenagers still in high school are demonstrating the determination, focus and drive needed to have a career in the challenging field of culinary arts.”
To be eligible to participate in the competition, you must first send a complete Entry & Release form download PDF
The National Best Teen Chef Competition will be Saturday, May 17, 2008 at The Art Institute of Las Vegas.
For complete details, please see the official rules [download PDF
[Download a Best Teen Chef Competition 2008 Brochure]
[Download the Best Teen Chef Competition Official Rules]
[Download a Best Teen Chef Competition 2008 Standardized Recipe Format]
The Art Institute of California – Inland Empire is one of The Art Institutes (
www.artinstitutes.edu
), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information call (909) 915-2100
###
IT'S NOT TOO LATE TO FIND THE RIGHT COLLEGE FOR YOU
(SAN BERNARDINO, Calif.) “February is the perfect time for high school
seniors to start considering college choices and scholarships,” said Monica
Jeffs, director of admissions at The Art Institute of California-Inland
Empire.
Students and parents will get a chance to do both at the Art Institute’s
High School Open House scheduled for 10 a.m. On Saturday February 23. Check
in is at the student entrance at 9:30 a.m., with orientation starting at 10
a.m.
“Right now is the time for high school seniors to be looking at universities
and the programs they offer,” Jeffs said. “ For example, we are the only
Culinary Arts and Interior Design college in the Inland Empire.”
The High School Open House features a wealth of information for prospective
students and parents such as tours of the campus, workshops on each of the
courses the university offers, scholarship sessions, Cal Grant workshops and
a Question and Answer time for parents.
It’s not too late to attend The Art Institute. Spring Quarter begins March
31 with classes offered in the day, evening and on weekends for new and
reentry students. For details, or a tour of the campus, call (909) 915-2100,
or go on line to www.artinstitutes.edu/inlandempire
The Art Institute of California – Inland Empire is one of The Art Institutes
(www.artinstitutes.edu
institutions located throughout North America, providing an important source
of design, media arts, fashion and culinary professionals.
-end-
Photo caption: Four-time Emmy winner Michael Swanigan is just one of the
award winning instructors at The Art Institute of California-Inland Empire.
Find out if a creative career is right for you at the Art Institute’s High
School Open House scheduled for 10 a.m. On Saturday February 23 in San
Bernardino.
THE ART INSTITUTE SET TO HOST OPEN HOUSE
(SAN BERNARDINO-, Calif.) – Do you have an eye for interior design, a talent for the media arts, a taste for the culinary arts or are you fashion savvy? An Art Institutes education may be just what you are looking for.
An Open House to explore a creative arts education is being held at The Art Institute of California - Inland Empire on February 2, 2008. Check in is at the student entrance at 9:30 a.m., with orientation starting at 10 a.m. at 630 East Brier Drive, San Bernardino.
Attendees will be invited to learn more about the school’s programs, discuss educational goals, tour the facilities, learn about tuition scholarship opportunities and gain a first-hand look at how an Art Institutes creative education can be the preparation for an exciting career.
“The Art Institute of California - Inland Empire is inviting those interested in a creative arts education to learn more about our school and what it has to offer,” said Byron Chung, president of The Art Institute of California - Inland Empire.
“Right now is the time for high school seniors to be looking at universities and the programs they offer,” Chung said. “For example, we are the only Culinary Arts and Interior Design College in the Inland Empire.”
It’s not too late to attend The Art Institute. Spring Quarter begins March 31 with classes offered in the day, evening and on weekends for new and reentry students. To learn more about The Art Institute of California - Inland Empire’s Open House event, visit www.artinstitutes.edu/Admissions/OpenHouse.aspx?prid=OH_0208_001_pr or For details, or a tour of the campus, call (909) 915-2100.
The Art Institute of California - Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
-end-
Wednesday, January 2, 2008
ART INSTITUTE INSTRUCTOR GARNERS 4th EMMY AWARD
(SAN BERNARDINO, Calif.) “It’s always great to get recognition for what you do,” says Michael Swanigan. The Media Arts & Animation instructor at The Art Institute of California – Inland Empire was recently accorded his fourth “Daytime Entertainment Emmy Award” by the National Academy of Television Arts And Sciences.
Swanigan spent five fulltime months as a storyboard artist for the Emmy-winning “Tutenstein,” currently airing nationally on the Discovery Kids channel. “Let’s see,” he reflects, “there were 250 pages to the animated script, and three drawing panels per page. So, I did around 750 drawings.” Seven hundred and fifty drawings, and he says it without flinching. “I love what I do.”
The animation specialist received his first Emmy as Storyboard Artist/Layouts for “The Simpson’s” in 1990. This was followed by a second Emmy as Director/Storyboards of the TV series “Voltron,” and then again as producer of a 26-episode series, “The Mask.” “No, you certainly don’t get tired of receiving awards or being honored by your peers,” Swanigan offers. “I’ve been doing this for 20 years now, and every project is fresh and exciting.”
At The Art Institute of California – Inland Empire campus in San Bernardino, the Storyboarding For Animation teacher brings to the classroom not only two decades of hands-on professional experience, but a vast knowledge of nearly 20 computer programs for layout, illustration, design, special effects, editing and more.
Swanigan’s talents have graced numerous other major animated television series such as “G.I. Joe,” “X-Men,” “Superman,” “Spiderman,” “Woody Woodpecker,” “The Incredible Hulk” and “Fantastic Four.” And with his broad knowledge and extensive experience, he’s been asked to appear on nearly 20 DVD commentary tracks for such animated videos as “Ghostbusters,” “Dungeons and Dragons” and the complete Flash Gordon Collector’s Edition.
“Certainly I love what I’ve done for films and television,” he says, “but, you know, I love just as much what I do in the classroom. Introducing these eager students to the hands-on world and mechanics of animation, and seeing what they can ultimately do with it all is as thrilling and challenging to me as anything else I’ve ever done.”
Adds Santosh Oommen, academic director of Graphic Arts & Design and Animation, “Michael embodies what we look for in faculty members here at The Art Institute – an instructor who has proven himself in the real world as well as in the classroom.”
It’s not too late to start classes at The Art Institute of California – Inland Empire. The Winter Quarter begins January 7, 2008. Classes are offered in the day, evening and on weekends for new and re-entry students. For details call (909) 915-2100 or go on line to www.artinstitutes.edu/inlandempire.
The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), a system of more than 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call (909) 915-2100 or go on line to www.artinstitutes.edu/InlandEmpire.
Tuesday, December 25, 2007
DAMERON TAPS JIM CROCKETT AS AGENCY DIRECTOR
As Agency Director, Crockett will oversee business operations and the hiring and training of new agency staff. He is also tapping his extensive industry contacts to attract music industry clients to the agency. In addition, Crockett will conduct media training, and contribute to public relations and event strategies.
“We are expanding responsibilities with current clients and adding great new clients in 2008,” says Dameron. “I decided to focus on client attraction and the creative side. Jim has the experience it takes to handle the management side. With his leadership we expect to triple agency billing and net profit this year,” Dameron notes. “Jim knows how to handle rapid expansion. He is the guy to keep us on track and on target during this exciting time.
“A legend in the publishing and entertainment industry, Jim virtually wrote the book on writing for musical instruments at GPI Publications. He knows the music industry and he knows the consumers. Jim also understands how to help a good business become a great business, and he knows how to help an agency grow," says Dameron.
Crockett, author of five published books, a music-oriented screenplay and more than a thousand articles, spent nearly 20 years heading GPI Publications, creators of Guitar Player, Keyboard, Bass Player and other music-related magazines, books, newsletters and recordings. He took the company from a staff of four generating $40,000 annually, to 120 people and a $15 million per year business.
The former CEO of GPI has counted as his friends and business associates Steve Jobs, B.B. King, Andres Segovia, Mike Bloomfield, Les Paul, Chick Corea, Frank Zappa, Herbie Hancock, Chet Atkins, David Gilmour, Leo Fender, Barney Kessel, Jerry Garcia, Joe Pass, George Benson, Billy Gibbons, Tony Iommi and many others.
Crockett has worked with numerous public relations firms over the years including the internationally respected BSMG. He has had half-dozen newsletters and more than a thousand articles, features and interviews published. He has interviewed thousands of luminaries and earned media coverage for hundreds.
In the TV world Crockett has produced and hosted specials for MTV and has appeared on all major television networks and cable systems including NBC's "Today Show," CNN and the former Nashville Network.
The prior Media Relations Executive with the nationwide Financial Relations Board has hosted countless press conferences, media tours, interviews and seminars.
Crockett is also the author of five successful books: Putting A Band Together, The Guitar Player Book, Fix Your Axe (instrument repair), Great White Shark and The Why-to Of Scuba Diving.
A former communications professor at the University of Idaho and The International College of the Cayman Islands, Crockett's knowledge of media, education, music, broadcasting, publishing and business management is substantial.
“We came to a crossroads,” says Dameron. “ It was time to get bigger or smaller; we chose to grow.”
The agency is also looking for more new talent in event coordinators; public relations account managers and advertising account managers. Interested experienced parties should contact Crockett via e-mail at Jim@DameronCommunications.com or call the agency at (909) 888-0321.
Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. We are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use advertising, public relations, government relations and community relations to advance our clients’ objectives. For more information call (909) 888-0321 or e-mail Info@DameronCommunications.com. The Web site is www.DameronCommunications.com.
Wednesday, December 19, 2007
RING THE BELLS!
(SAN BERNARDINO, Calif.) Salvation Army Board members donated their time on December 15th to help raise money to aid the San Bernardino area’s needy at the Salvation Army Kettles.
Board member Carl Dameron brought his family to ring the bells at the Wal-Mart at Highland and Bolder in Highland, California. Front row: Daughter Shaila, 6. Beside her Dad Shiane with Carl and wife Malaika Dameron in back.
Dameron invites everyone to donate to the Salvation Army to help meet the needs of the less fortunate.
Tuesday, December 18, 2007
NEW DEAN HELPS STUDENTS SUCCEED
(SAN BERNARDINO, Calif.) Riverside resident Thomas Bustamante has been promoted to Dean of Student Affairs, a new position at The Art Institute of California – Inland Empire (http://www.artinstitutes.edu/inlandempire). He previously served as the Director of Student Affairs.
The Art Institute of California – Inland Empire, in San Bernardino, offers degrees in such creative careers as Graphic Design, Interior Design, Culinary Arts, Culinary Management, Interactive Media Design, Media Arts & Animation and Game Art & Design.
“The Art Institute helps students find careers in fields which they are passionate about,” says President Byron Chung. “We want our students to succeed in the classroom as well as in their personal and professional lives.”
As Dean of Student Affairs, Bustamante, with a staff of three, oversees student personal development, behavior and adaptation issues, student leadership, time management, housing, student clubs, campus activities and even carpools.
Bustamante has a bachelor’s degree in social ecology from the University of California, Irvine and a master’s degree in Urban Planning, with a focus in Social Policy and Community Development, from the University of Southern California, (USC). Bustamante is currently working on a Ph.D. in Urban Planning from USC.
He previously worked for USC in the Greek Life office and with the Graduate and Professional Student Senate. He joined The Art Institute in February 2006.
Bustamante said he is excited to take on the new challenge of being Dean of Student Affairs. “We have more than 700 students here,” he says. “It’s our vision to develop a feeling of community and belonging at The Art Institute. We have students from Barstow to Temecula and beyond, and the Student Affairs task is to bring them all together in a unified, almost family, environment.”
He adds, “Our students are unique; in most respects they’re artists, and in more traditional academic situations they often will be overlooked. Not here.”
For more information about The Art Institute of California – Inland Empire call (909) 915-2100.
It is not too late to start classes at The Art Institute of California – Inland Empire. The Winter Quarter starts on January 7, 2008. Classes are offered in the day, evening and on weekends for new and reentry students. For more information of a personal tour call the campus at (909) 915-2100 or go online to www.artinstitutes.edu/inlandempire.
###
The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with 34 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call The Art Institute of California – Inland Empire at (909) 915-2100 or visit www.artinstitutes.edu/inlandempire.
Thursday, December 13, 2007
HELPING COLLEGE FRESHMEN ADJUST TO A NEW WAY OF LIFE
(SAN BERNARDINO, Calif.) “It takes time. College-age students are very uncomfortable talking with a school staff member about troubles they may have never shared with anyone. With time, though, their fears and apprehensions drop away and together we can make progress toward improving their personal and academic lives,” says Art Institute of California – Inland Empire’s student counselor Lawanda Hall.
Campus President Byron Chung says, “The primary mission, focus and ultimate goal of The Art Institute is to assist students toward the successful achievement of a satisfying creative career in their chosen field.”
Chung adds, “Lawanda Hall’s skills as a licensed professional counselor helps our students meet life’s pressures inside and outside the classroom.”
“I’m excited," Hall says. "I’ve counseled students for about seven years and I love helping them. I enjoy meeting and working with young people every single day.” Hall adds, “I am blessed to be able to help students work through issues that might have otherwise stopped them in their tracks.”
A licensed professional counselor, and Behavioral Health Provider, Hall has amassed valued experience working with college students, first as a director of disability services at Nashville, Tennessee’s Lipscomb University, then as a member of the faculty.
In the classroom Hall taught various aspects of abnormal psychology including such topics as bi-polar disorder, anxiety and personality disorders, depression and schizophrenia.
For nearly three years she headed her own private practice in Nashville aiding individuals, couples and families, working through such common, but potentially debilitating, issues as abuse, neglect, parenting, career goals, addiction, marriage and divorce.
Hall then was hired by Argosy University Nashville as assistant director of clinical training. In this capacity she coordinated all aspects of student development in the Master of Arts in Professional Counseling program.
In mid August, Hall and her husband moved to California. The administration of The Art Institute, with its rapidly growing student population, realized it was time to bring in a full-time student counselor, and that person is Lawanda Hall.
“There is a great deal for college students to deal with outside the classroom,” she says. “Adjustment to this new way of life, especially for freshman, is a real challenge. We conduct four quarterly workshops that explore what students are feeling and having to deal with.
“The first workshop covers stress and anxiety while the second will deal with healthy relationships. The third examines the best ways to balance school and play in personal lives. Our fourth workshop will center on depression and continuing anxiety issues. Each session runs about a half-hour to 45 minutes.”
These workshops serve additional issues as well. Hall explains, “Group workshops are the ideal setting for students who aren’t yet comfortable in one-on-one counseling sessions, but could really use the help. And, too, there may well be students who may not need individual work, but could benefit from sessions with their peers.”
At The Art Institute, Hall will serve as part of the student affairs team to promote events that foster health student development.
The Art Institute of California – Inland Empire, in San Bernardino, offers degrees in creative careers such as Graphic Design, Interior Design, Culinary Arts, Culinary Management, Web Design, Interactive Media, Media Arts & Animation and Game Art & Design.
It’s not too late to attend The Art Institute. Winter Quarter begins January 7, with classes offered in the day, evening and on weekends for new and reentry students. For details, or a tour of the campus, call (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.
###
The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
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