Ellen Porter New Public Relations Executive

(SAN BERNARDINO, Calif.) Ellen Porter back at Dameron Communications as public relations executive after taking a year off to teacher. Her love for writing far surpassed her love of teaching.

As the new public relations executive, Porter’s duties will entail handling publicity needs of Dameron Communications clients in media relations, copy writing and crisis communications.

Porter was formerly a journalist and consultant in the High Desert from 1989 to 2006. During this time, she worked as a reporter for the Daily Press in Victorville and was Editor in Chief for the Lucerne Valley Leader and the Hesperia Star.

In 2003, Porter started a freelance writing business. Her accomplishments include nationally published articles, however, she desired a collaborative environment that only a larger firm could offer.

“Rejoining Dameron Communications was a great opportunity for both me and Carl Dameron,” said Porter. “He already has an established clientele for which I can write, and my doing so frees Carl to be more creative in other areas of the company. This also allows him more time to market the firm and to gain more clients.”

Porter’s first assignment with the Daily Press entailed her covering the San Bernardino County government. Many county offices are within blocks of Dameron Communications and many of Dameron Communications’ clients are organizations and companies she once wrote about for the High Desert newspapers.

“Ellen’s knowledge, both of media and the area in general, will help our current and future clients meet their marketing needs,” said Dameron. “I am very pleased to have Ellen back on my staff,” he added.

Christopher Sloan New Intern At Dameron Communications

“Christopher is very dedicate to his work and I know he will succeed in both his career in photography and public relations,” said Carl Dameron, creative director and CEO for the agency.

(SAN BERNARDINO, Calif.) Christopher Sloan started his internship at Dameron Communications in the summer 2008. He is a senior at California State Polytechnic University in Pomona (Cal Poly Pomona), majoring in Communications: Public Relations.

“Within three weeks of being at Dameron Communications, I have already learned so much about public relations. I am honored to have Carl Dameron as a mentor, ” said Sloan. “I am happy I found an internship where I can learn more about both public relations as well as photography.”

Sloan will be returning to Cal Poly Pomona to complete his last four classes in the 2008/2009-school term, however, due to budget cuts, he will remain at Cal Poly Pomona for the entire school year.

Since he has very few classes left for the 2008/2009-school term, he will dedicate the remainder of his time to the college newspaper (the Poly Post), Public Relations Student Society of American (PRSSA) Cal Poly Pomona chapter, the Communications Club, the Communications’ photography department and work with the Cal Poly Pomona Music Department.

Sloan is the president of both PRSSA and the Communications Club at Cal Poly for the 2008/2009-school term. PRSSA is a chartered club that is open to all students within the communications department; however, its focus is within public relations.

“After my interview with Carl Dameron (Creative Director at Dameron Communications), I realized that outside of classroom, I had no writing samples,” said Sloan. “Realizing this, I decided to incorporate opportunities for PRSSA members to gain experience within the public relations field outside of the classroom.”

Sloan has spoken to Guiang Corporation and the Newman Club Catholic Campus Ministry about PRSSA doing all their public relations.

“I believe that by allowing students to work on actual public relations projects, PRSSA will give students the experience they need to succeed after graduation.” Said Sloan.

The communications club will be dedicated to giving its members experience within both journalism and organizational communications.

Sloan will continue to photograph and start writing for the Poly Post and the music department. He will also continue to be a photography lab assistant for the communications department.

“If nothing else, I have learned this summer that a press release is written for the target audience and should be written in such a way that the target audience will be able to clearly understand the message being sent,” said Sloan.

Sloan looks forward to continuing his summer internship with Carl Dameron and knows that by the end of the summer, he will have a basic overview as to what a career in public relations is all about.

DAMERON COMMUNICATIONS WELCOMES YOUNGEST INTERN

Mary Cooksey

(SAN BERNARDINO, Calif.) Mary Jayne Cooksey joined Dameron Communications as one of its youngest interns.

“It’s a pleasure to have Mary working for Dameron Communications. She brings a youthful insight to projects. She is a hardworking young woman and I’m sure she will go far in the Public Relations field, “said Carl Dameron, president of Dameron Communications.

Cooksey is a third year student at California State University, San Bernardino. She is currently working towards her Bachelor’s of Science degree in Marketing and Public Relations. At the age of 20, Cooksey has decided to get an early start on her career experience.

“Dameron Communications, being one of the Inland Empire’s leading public relations and advertising firms, it's common sense to want to intern here. Interning at Dameron Communications has been an excellent opportunity to participate in Public Relations related activities, it has allowed me to come in contact with some very accomplished individuals and get a real feel of what it is I want to do once I graduate from college,” said Cooksey.

As the first in her family to attend college, Cooksey decided to go away for school to experience college life away from home. She attended Humboldt State University in the fall of 2005. After a year and a half at HSU, Cooksey transferred to California State University, San Bernardino. “The campus at Humboldt State was gorgeous and the classes taught me a lot about myself, however, after some thought I came to the decision to transfer. CSUSB was always my first choice, I love the way the communications program is organized and the way the faculty treats their students,” said Cooksey.

Cooksey has always enjoyed writing. At Azusa High School she was the school’s sports editor. As a three sport varsity athlete during her high school career, she was able to give the inside perspective of every sport she covered.


“Playing sports my whole life I often found myself the youngest member of every team. But, that never killed my drive. That only made me work harder to exceed the level of competition and bring up a couple notches, “ Cooksey said.

In every sport she participated in she received awards. She was second team all league in volleyball, all tournament on her two time league champion varsity basketball team, three time high jump league champion, one of them being in her freshmen year of high school.

She also received the most outstanding field athlete award in 2003 and was the Athlete of the Month in her senior year. Ending a long list of awards at her graduation ceremony, she received the Distinguished Athlete Award from the United States Marine Corps for displaying courage, poise, self-confidence and leadership as a high school athlete.

Cooksey was strongly involved in her academics. On top of being involved in athletics, she was also part of the National Honor Society and was elected to the School Site Council. The board included the principal of the school, a number of teaching staff and other selected students.

Giving back to the community is something to which Cooksey is committed. While going to school and participating in extracurricular activities, Cooksey found time to help out in her community. She volunteered to do youth coaching for children ages 6-12 and helped out as teacher’s aid at the local elementary schools. Also, Cooksey and some girls on her varsity basketball team did a basketball camp for young girls ages 8-12 at local parks and a recreation center in the city of Azusa.

For more information about Dameron Communications, call (909) 888-0321.

About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award winning advertising and public relations agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.

CUCA GUTIERREZ BECOMES NEW PUBLIC RELATIONS COORDINATOR

Cuca Gutierrez

(SAN BERNARDINO, CalIf) Cuca Gutierrez joined Dameron Communications as a Public Relations Coordinator.

Gutierrez is a newcomer to the world of public relations and advertising. She brings both passion for writing and logistical support for the company, which are reasons that lured her to join the Dameron Communications team.

Prior to joining Dameron Communications, Cuca worked for Allstate Insurance where she started out as a front desk agent but quickly received her California insurance license certifying her as an auto and home insurance agent. There she worked closely with clients regarding proof of insurance and provided customer service.

“At Allstate my customer service experience prepared me to pursue the position at Dameron Communications,” says Gutierrez.

Cuca attended Chaffey College where she majored in English with a desire to become an English teacher. She also studied at San Jose Community College and wrote for the college newspaper.

Also Cuca worked for the Fontana Unified School District as a teachers aide for special education students. Where she tutor students with homework and help set-up lesson plans with teachers.

“I always enjoyed working closely with children,” said Gutierrez.

As Cuca begins her professional career as a writer and public relations representative, she sees Dameron Communications as a place to continue her advancement within the competitive corporate world.

“My experience with Dameron Communications so far has been an excellent ride. I have met very influential people all over the Inland Empire and I enjoy being in the presence of important figures within San Bernardino and Riverside County,” says Gutierrez.

For more information on Dameron Communications call (909) 888-0321.

About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award winning advertising and public relations agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.

HOW TO GET YOUR CUSTOMERS BACK

(SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a leading Southern California public relations and advertising agency.

Hear Carl in person on Friday February 2 at the First Fridays in Ontario at the Jazz Café starting at 6:30 p.m. The Jazz Café is at 1133 W 6th Street Ontario, CA 91762 for directions call (909) 391-9119.

“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”

“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”

A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.

According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want."

Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.

“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.

Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.

The program consists of four major components:
Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!

Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.

Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.

While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.

Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.

Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.

For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
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Photo caption: Carl Dameron Creative Director and Jim Crockett Agency Director from Dameron Communciations. Carl delvers a one hour talk and gives a free brochure on how to get your customers back this Friday at the Jazz Café in Ontario.

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Carl M. Dameron, Agency Director
Dameron Communications

255 North “D” Street, Suite 210
San Bernardino, CA 92410
(909) 888-0017 office
(909) 888-2331 fax
Carl@DameronCommunications.com

260 Newport Center Drive, Suite 100
Newport Beach, CA 90660
(949) 999-0811 office
Carl@DameronCommunications.com

Let us create an advertising and public relations plan for success.

DAMERON TAPS JIM CROCKETT AS AGENCY DIRECTOR

(SAN BERNARDINO, Calif.) “As the client roster has grown it became clear it was time to add to the management team,” said Creative Director and founder of Dameron Communications, Carl Dameron. He added, “ Jim Crockett is vastly experienced in business operations and a brilliant communications tactician and writer. I am pleased to name Jim Crockett as the new Agency Director of Dameron Communications.”

As Agency Director, Crockett will oversee business operations and the hiring and training of new agency staff. He is also tapping his extensive industry contacts to attract music industry clients to the agency. In addition, Crockett will conduct media training, and contribute to public relations and event strategies.

“We are expanding responsibilities with current clients and adding great new clients in 2008,” says Dameron. “I decided to focus on client attraction and the creative side. Jim has the experience it takes to handle the management side. With his leadership we expect to triple agency billing and net profit this year,” Dameron notes. “Jim knows how to handle rapid expansion. He is the guy to keep us on track and on target during this exciting time.

“A legend in the publishing and entertainment industry, Jim virtually wrote the book on writing for musical instruments at GPI Publications. He knows the music industry and he knows the consumers. Jim also understands how to help a good business become a great business, and he knows how to help an agency grow," says Dameron.

Crockett, author of five published books, a music-oriented screenplay and more than a thousand articles, spent nearly 20 years heading GPI Publications, creators of Guitar Player, Keyboard, Bass Player and other music-related magazines, books, newsletters and recordings. He took the company from a staff of four generating $40,000 annually, to 120 people and a $15 million per year business.

The former CEO of GPI has counted as his friends and business associates Steve Jobs, B.B. King, Andres Segovia, Mike Bloomfield, Les Paul, Chick Corea, Frank Zappa, Herbie Hancock, Chet Atkins, David Gilmour, Leo Fender, Barney Kessel, Jerry Garcia, Joe Pass, George Benson, Billy Gibbons, Tony Iommi and many others.

Crockett has worked with numerous public relations firms over the years including the internationally respected BSMG. He has had half-dozen newsletters and more than a thousand articles, features and interviews published. He has interviewed thousands of luminaries and earned media coverage for hundreds.

In the TV world Crockett has produced and hosted specials for MTV and has appeared on all major television networks and cable systems including NBC's "Today Show," CNN and the former Nashville Network.

The prior Media Relations Executive with the nationwide Financial Relations Board has hosted countless press conferences, media tours, interviews and seminars.

Crockett is also the author of five successful books: Putting A Band Together, The Guitar Player Book, Fix Your Axe (instrument repair), Great White Shark and The Why-to Of Scuba Diving.

A former communications professor at the University of Idaho and The International College of the Cayman Islands, Crockett's knowledge of media, education, music, broadcasting, publishing and business management is substantial.

“We came to a crossroads,” says Dameron. “ It was time to get bigger or smaller; we chose to grow.”

The agency is also looking for more new talent in event coordinators; public relations account managers and advertising account managers. Interested experienced parties should contact Crockett via e-mail at Jim@DameronCommunications.com or call the agency at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. We are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use advertising, public relations, government relations and community relations to advance our clients’ objectives. For more information call (909) 888-0321 or e-mail Info@DameronCommunications.com. The Web site is www.DameronCommunications.com.

DC-PR-802.1 CROCKETT DIRECTOR

FOR MORE INFORMATION CALL

CARL DAMERON @ (909) 534-9500

MAKING MYSPACE WORK

(SAN BERNARDINO, Calif.) Carl Dameron, Creative Director of Dameron Communications, a public relations and advertising company in San Bernardino, says that his firm frequently uses sites such as MySpace, Craig’s List and Topix.net to inform the public about upcoming events. Dameron Communications has clients in the education, political and non-profit fields.

“We use MySpace events to publicize seminars and open houses organized by our clients, Argosy University/Orange County in Santa Ana and The Art Institute of California in San Bernardino,” he says. “Thousands of eyeballs see the posts on these Websites and we need to use every resource to get to the public.”

Dameron also says sites like MySpace are a great way to target the younger audience.

“More and more older people are also going to MySpace to gather information,” he adds.

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About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of  potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.

THOM SALISBURY NEW ART DIRECTOR

(SAN BERNARDINO, Calif.) Thom Salisbury has joined Dameron Communications as its new art director.

“As one of the Inland Empire’s leading public relations and advertising firms, we are proud to have Thom Salisbury join us to deliver the innovative, creative art direction our clients need to win in this completive environment,” says Carl Dameron, president of Dameron Communications.

Salisbury has 25 years experience as an art director and artist. Earlier in 2006, he started his own graphic design firm, Nebulous Studios.

Salisbury will keep Nebulous Studios active while working for Dameron Communications. Other Nebulous Studios clients include the City of Redlands Redevelopment Agency, the Downtown Redlands Business Association and 1st Valley Credit Union.

Previously, he was the senior art director for Pacific Coast Sportfishing, a national full-color monthly magazine focusing on sport fishing on the West Coast, including Alaska and Mexico.

“I helped make Pacific Coast Sportfishing a first-rate magazine,” he says. “I exercise a great deal of passion and enthusiasm when it comes to providing real value to people who trust me with their message and image, or the media I’ve worked with.”

Thom was also creative director for The Sun newspaper of San Bernardino County. His creative expertise was brought to bear on accounts including San Manuel Indian Casino in Highland, and the former Harris Department Store. He also served as assistant design supervisor for the Long Beach Press-Telegram and worked with Donrey Outdoor Media in Las Vegas.

Salisbury has a degree in fine art from Saddleback College, and also studied art at University of Nevada Las Vegas and California State University Long Beach.

Dameron Communications has been one of Nebulous Studios’ major clients this year. With Dameron Communication’s growing client list, and the start-up of new business 909Models.com, an art director with Thom’s creative prowess and energy was needed.

“I pride myself on providing creative that emphasizes branding, and effectively reaches the clients’ customers and encourages them to buy products or services,” he says.

“Solid design is essential on any sort of advertising materials, from 1-inch by 1-inch ads to trade show exhibit booths,” Salisbury points out. “I thoroughly enjoy making every aspect of visual promotion powerful and effective.”


About Dameron Communications
Since 1989 Dameron Communications has creatively met the needs of our diverse client base locally, regionally and nationally. We are an award-winning agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use our 20 years of communications knowledge and experience to advance our clients’ objectives.

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