Friday, March 7, 2008

CREATING THE NEXT TIGER WOODS



(SAN BERNARDINO, Calif.) – For the last several years, Charlie Seymour has dreamed of building a golf course for youth in an underserved area of San Bernardino. His dream now has a location and a name, the Ninth Street Golf Academy, but still needs a lot of money to become a reality.

To help him, Temple Community Outreach and Seymour’s own Adopt-A-Bike charity will hold a fundraiser 6:30 p.m. Thursday, April 3 at the San Bernardino Hilton, 285 E. Hospitality Lane. The event also celebrates Seymour’s 85th birthday, a milestone he will reach just a few days earlier.

“We want his dream to be realized,” said Raymond Turner, pastor of Temple Missionary Baptist Church, which oversees Temple Community Outreach. “He is trying to bring golf to San Bernardino’s West Side, so that the many economically disadvantaged children who live there will be exposed to the sport.”

Temple Community Outreach and Adopt-A-Bike hope to raise about $2,000 with this fundraiser, Turner said. That will help with the costs of developing architectural and engineering plans for the golf course.

Another fundraiser is planned in October to help raise money for the actual construction costs.

The April fundraiser will include a banquet with entertainment. Tickets are $50 each.

Sponsorships and advertising in an event program are also available. Gold sponsorships are $5,000, and silver sponsorships are $2,500. Full-page ads are $100, half-page ads are $50 and quarter-page ads are $25.

The Ninth Street Golf Academy is the last project of many Seymour has embarked upon to help San Bernardino. Many years ago, he helped publish the Tribune Newspaper and founded his own mail shipping business.

Later he created the nationally famous Adopt-A-Bike program, and the Adopt-A-Computer program. These efforts help local youth earn bicycles and computers, luxuries many families wouldn’t otherwise be able to afford. Seymour also started the College Capable Caps program to send underserved youth to college, and the Black Fathers’ Organization, which became Westside Action Group.

For more information, contact Pastor Turner at (909) 663-0198.


-end-

EDUCATION EXPERTS SHARE PLANS FOR SUCCESS




(SAN BERNARDINO, Calif.) – Dr., Jawanza Kunjufu is a nationally-known author and educator. Dr. George McKenna is one of the leading experts in education.

These highly educated and highly successful Black men have devoted their careers to helping Black children reach their fullest potential. They bring their expertise to the Inland Empire on Saturday, March 15, where they will be the keynote speakers in the Education Is A Civil Right conference, taking place 7:30 a.m. to 4 p.m. at San Bernardino Valley College.

“One of the goals of this summit is to provide resources for improving education, particularly for Black children,” said Joette Marie Spencer a specialist with San Bernardino City Unified School District and one of the conference organizers. “Our speakers will discuss ways we can use the resources we have in our community to benefit our children, and will help us develop strategies to improve the service we provide to them.”

Kunjufu was raised in a two-parent home with a father who gave him high expectations and a mother who loved him unconditionally. Their support allowed Kunjufu to excel in school, skip seventh grade and go on to Illinois State University on a track scholarship. In college, besides continuing his athletics, he majored in economics and business administration, and won numerous awards as a member of the debate team.

All of that prepared him to be successful in life, but it was perhaps the course of study he embarked on during his junior year of college that gave him a different focus. Having always wanted to attend a college designed for Blacks, he enrolled in an exchange program with Morgan State University.

While at Morgan State, he immersed himself in African history and culture, legally changed his name, became a vegetarian and resided in a juvenile delinquent center where he mentored Black boys. After graduating from Illinois State in 1974 he taught in a public school focusing on African history and culture and founded Unity, a Black cultural organization.

In 1980, he founded his company, African American Images Inc. He has written approximately 30 books, and has spoken at many universities, colleges and churches.

Topics he includes in his lectures are relationships in the Black community, and critical issues for Black families, especially those pertaining to raising Black male children.

“Many educators believe the causes originate with the parent,” Kunjufu said. “They blame it on single parenting, lack of parental involvement or poverty. But the causes can also be ineffective administrators, low teacher expectations, a wide variance in teacher quality, lack of multicultural curriculum and a lack of understanding male learning styles. I want to explore these views in San Bernardino.”

The conference’s other speaker, George McKenna was born in New Orleans, Louisiana. His family was steeped deeply in the history and culture of the city, which has been highly influenced by its Black community.

In a time and place where Blacks were often deprived of their civil rights, McKenna excelled, and graduated at age 20 with a bachelor’s degree in mathematics from Xavier University. He was then awarded a teaching fellowship to Loyola University, where he earned a Master’s degree in mathematics, and later earned a doctorate in education from Xavier.

In 1962, McKenna accepted a teaching position in the Los Angeles Unified School District. He has also taught at the college level.

McKenna became principal of George Washington High School in 1979. At the time, this school was notoriously violent; drug deals and gang fights were regular occurrences. McKenna turned it around, and now nearly 80 percent of its graduates go on to college.

His success at George Washington became the subject of a CBS movie, Hard Lessons, featuring Denzel Washington. McKenna has received more than 400 citations and awards from civic, legislative and professional organizations, and has authored articles in national magazines, newspapers and educational journals. He also continues his education career as the Assistant Superintendent of Pasadena Unified School District.

Dr. McKenna’s presentation will focus on four areas he believes are critical for improving the educational experience for Black children. He bases this on observations he’s made in more than 45 years of working as an educator.

“There is still a gap between the achievements of Black students and those of other students,” Dr. McKenna said. “I will present practices, action plans and suggestions for bridging this gap.”

The topics Dr. McKenna believes schools and communities must consider are 1) policies and practices that hinder Black children, 2) improving high school graduation rates, 3) specialized programs for Black males and 4) ways for parents of under-achieving children to become more involved in their children’s education.

The summit is sponsored by the Rialto and San Bernardino City unified school districts, San Bernardino Valley College, the San Bernardino County Behavioral Health Unit and the San Bernardino County Superintendent of Schools.
To register, contact Delores White at delores.white@sbcusd.com or by calling (909) 880-6701.

-end -

Wednesday, February 20, 2008

ARTIST CHOSES INLAND EMPIRE MODELS FOR PAINTINGS






(SAN BERNARDINO, Calif.) “Until I found 909Models.com here,” says internationally renown painter Renzo, “I used to have to find models in Los Angeles or San Diego, but they were always reluctant to come as far as Perris, where my studio is. I can tell you, I’m really thankful for 909Models.com in the Inland Empire. It’s a godsend. Otherwise, if you’re not working in a metropolitan area you’re out of luck.”

909Models.com, a creation of longtime Inland Empire PR/advertising leader Carl Dameron, has more than 100 male and female models, all sizes, shapes and ages, ready to appear at business events, fashion shows, photo shoots – and as artist models.

Renzo, with nearly 40 years of professional experience behind his brush, is represented by MasterpiecePublishing.com and is in a dozen galleries from Chicago and New Orleans to Texas and Key West to Germany and Mexico to York, England and Kush Gallery in Laguna Beach and Madison Gallery in LaJolla. His work is included in the permanent collections at San Francisco’s DeYoung Museum and the Crocker Museum in Sacramento. “Last year, too, I was featured in New York’s annual Art Expo. It’s one of the world’s largest trade shows where gallery owners come from around the world. It was a very successful event for me.”

His acrylic paintings vary from 30 inches by 30 inches to 8 feet by 5 feet, and utilize an almost watercolor technique of applying pigment layer upon layer, often creating a delicate, almost airbrush, quality to what’s been called his “composites, ranging from abstract expressionism to figurative.” It’s this latter style where Carrie Eckert and Jennifer Amorelli of 909Models.com come in.

“They were terrific models,” Renzo explains. “They were professional and very comfortable with what I asked them to do. Jennifer was a real dream to work with and yielded a ton of work. And at this point you can see Carrie in my painting ‘Another Path’ online at masterpiecepublishing.com/artists/renzo.”

Carrie explains, “He was fabulous to work with. I spent three hours with him, and he was totally accommodating and very patient. I would certainly work with him again.”

Jennifer has similar feelings. “Renzo was awesome. It was a completely comfortable experience. And a big honor, posing for such a well known artist. I’ll go down in art history now. He encouraged me to do my own posing, too. I like doing my own thing. He might ask me to more an arm slightly, but otherwise, it was up to me.”

Renzo spends hour upon hour on his paintings, so the most practical way for him and the models to work is by him taking photos in their various poses. “That way, they don’t have to hold a pose for most of a day,” he says. “It’s more time and cost effective.”

Renzo’s background includes years in commercial art arenas as an illustrator, an art director, a graphic designer and an instructor and career development administrator with The Art Institute of California – San Diego.

He has just completed a session with models Jim and Shasta from 909Models.com. “I’ll be using them together in a piece. They’re both quite experienced and very fluid in their posing. Couldn’t be better.”

909Models.com supplies models of all ages, sexes and sizes for promotions, modeling and print ads. Actors are in demand, too, and your age, your gender, your race or your size doesn’t matter. Parents or guardians must approve of, and accompany, members under 18. For details, call (909) 888-0017 or go online to 909Models.com.

-end-

Photo caption 1: Renzo’s images are opaque with transparent overlays to form composites, ranging from the figurative to abstract expressionism. In his 39 years of painting, Renzo has experimented with a variety of techniques and styles. He has always use of water paints, because of his connection with their unique qualities on the canvas. Building layer upon layer in a process of construction and illustrated depth, Renzo depicts metaphors and variables on relationships, spirituality, intent, and even tribal similes. His practice of alchemy, use brush strokes and habit of scratching at the surface of the canvas to produce a primal nature to these imaginary vehicles help to convey an ever illusive inspiration through each painting.

Photo caption 2: Another Path Renzo's vision painted from Carrie Eckert's day of modeling. Carrie is IE model supplied by 909Models.com

Photo caption 3: Auburn haired Carrie Eckert is one of more than 100 local IE model available at 909Models.com

Photo caption 4: Bikini clad Jennifer Amorelli posed for a day with local painter Renzo. Here work is still in process. She looks soft but she is a model and a boxer. Jennifer is just one of more than 100 local IE model available at 909Models.com

Monday, February 18, 2008

JUDGING FOR IE AD AWARDS STARTS THIS SATURDAY

(SAN BERNARDINO, Calif.) “More than 450 entries for the 2008 Inland Empire Addy Awards have been received from Inland Empire advertising agencies as well as IE college students,” said Inland Empire Ad Club Education Chair Michael Swank, Academic Director of Graphic Design & Interactive Media at The Art Institute. “This is the first tier of the national competition, and the judging will focus on professional submissions as well as student work,” said Swank.

The Art Institute of California-Inland Empire will host the first level of competition for the annual Addy advertising awards on Saturday, February 16 at the Inland Empire campus. Judging will take place from 9 a.m.-5 p.m. by industry advertising professionals. Regional and national ADDY advertising awards will be announced later.

The Art Institute was selected to host the judging because of its ability to preview TV, online and radio entries in real time, said Andrew Wilkin, Managing Partner, Wilkin Guge Marketing of Ontario, Calif. “The technology at The Art Institute allows for previewing, screening, judging and scoring the entries. The campus is also a good central location for this competition, and allows us to showcase the growth of the Inland Empire,” he said.

For the first time, The Art Institute is also sponsoring the 2007-2008 student ADDY awards competition for all Inland Empire Colleges. The college will sponsor the first entry by students and pay the $20 entry fee. Swank reported that entries have been received from students at Cal Poly Pomona, La Sierra University, The Art Institute, Cal State at San Bernardino and Westwood College.

Wilkin said that a panel of judges from the advertising industry outside the Inland Empire will evaluate each entry.

The 2008 ADDY Awards Gala will be on March 14 at the Mission Inn in Riverside. For more information: www.ieadclub.com .

The Art Institute of California – Inland Empire offers Bachelor of Science degrees in Game Art & Design, Culinary Management, Graphic Design, Web Design & Interactive Media, Interior Design and Media Arts & Animation. There are also Associate of Science degrees in Graphic Design and Culinary Arts. Each program is offered on a year-round basis, allowing students to work uninterrupted toward their degrees.

It’s not too late to start classes. Courses begin March 31, with offerings in the days, evenings and on weekends for new and reentry students. For details or a tour of the campus call (909) 915-2100, or go on line to artinstitutes.edu/inlandempire.

The Art Institute of California – Inland Empire is one of The Art Institutes (artinstitutes.edu) with 40 educational institutions throughout North America providing an important source of design, media arts, fashion and culinary arts professionals.

-end-

Tuesday, February 12, 2008

CHEF JOSEPH GUESTS ON “BAXTER IN THE MORNING”

(SAN BERNARDINO, Calif.) Chef Eyad Joseph, academic director for The International Culinary School at The Art Institute of California – Inland Empire, will be a guest on the popular “Baxter In The Morning” radio show on KCAA 1050AM Wednesday, February 13. The drive-time program airs at 7:00 a.m.

Says host Dennis Baxter, “I’m really looking forward to this. Chef Joseph has been highly recommended to us as a knowledgeable and entertaining guest. This should make for a fascinating program.”

In addition to an interview with Chef Joseph, listeners are urged to call with comments or questions at (909) 888-5222 or (800) 909-1050. “We love having our listeners join in,” Baxter says. “They become an important part of our show.”

Joseph’s career as a chef encompasses nearly two decades spanning family-owned restaurants at such major venues as the five-diamond Fairmont Scottsdale Princess hotel and resort in Arizona and as regional executive chef with Romano’s Macaroni Grill in Scottsdale. He has been with the Art Institutes since 2003 and as academic director beginning late 2006, heading the Inland Empire school’s associate and bachelor’s degree programs.

It’s not too late to start classes at The Art Institute of California – Inland Empire. The next quarter begins March 31 with offerings in the days, evenings and weekends for new and reentry students.

For more information or a tour of the campus, call (909) 915-2100 or go on line to artinstitutes.edu/inlandempire.

-end-

The Art Institute of California – Inland Empire is one of the Art Institutes (artinstitutes.edu) with 40 educational institutions throughout North America, providing an important source of design, media arts, fashion and culinary professionals.

Wednesday, January 30, 2008

HOW TO GET YOUR CUSTOMERS BACK



(SAN BERNARDINO, Calif.) “In tough economic times too many companies stop advertising their business, or they cut their marketing budget because its easier than cutting people,” says Carl M. Dameron, founder and Creative Director of Dameron Communications, (www.DameronCommunications.com) a leading Southern California public relations and advertising agency.

Hear Carl in person on Friday February 2 at the First Fridays in Ontario at the Jazz Café starting at 6:30 p.m. The Jazz Café is at 1133 W 6th Street Ontario, CA 91762 for directions call (909) 391-9119.

“The problem is when you stop asking for business you stop getting business. When sales fall because new customers aren’t coming in the door companies have to cut more expenses. They often reduce the marketing budget and then spiral into business failure. That puts more people out of work than if they had just found a new way to ask for more business.”

“We must never lose sight of the fact we are all products, and keep selling ourselves and our companies’ products,” says Dameron, adding, “However, a great campaign does not stop there. It takes hard work, knowledge and creativity to bridge the gap between the vision of success and actual profit.”

A new free brochure from Dameron Communications, Effective Advertising & Public Relations, outlines a step-by-step program to effectively reach a company’s target market, create a positive image of the business and entice their target market to use their products and services.

According to Dameron the solution to increasing business in a changing economy is to change your advertising strategy. “When people had lots of money from constant home refinancing, they bought lots of things they wanted but didn’t need,” he notes. “Now the re-fi money is gone. People also feel poorer because their home values are declining and their mortgage payments are up. Many consumers are recovering from the hangover of big spending. Buyers are redefining their purchases based on what they need, not just want."

Dameron says the solution is to change your approach. “Car dealers understand this. They increase advertising in slow times. They are often the first to notice a change in buyer attitudes and adjust their message to consumers.

“One strategy is to lower prices and offer zero down and low interest rates to increase traffic and sales. There are also other ways. Why? Because there are always buyers, if properly motivated to buy. As the Creative Director of Dameron Communications, my job is find the new way to motivate customers to buy,” he says.

Dameron offers more solutions to energize or create and implement an Effective Advertising & Public Relations strategy.

The program consists of four major components:
Research. The first step in an effective advertising campaign is research. A company must know how much they should invest in their marketing campaign, who the target market is, what media those consumers use and what they want!

Ad Development. The creativity of an ad campaign is spurred during ad development. Generally, the information obtained through research will be used to generate a campaign theme that will grab the target market’s attention and increase traffic.

Media Planning and Placement. Selective media placement ensures the target market knows about the company’s products and services. It is imperative that follow-up research is done to fine tune the media, to maximize budget effectiveness and capture the largest audience.

While a successful campaign fulfills all four components, a combination of effective planning and consistency is also required to be effective.

Additionally, Dameron’s guide gives information on developing effective Public Relations, Government Relations and Community Relations strategies.

Dameron goes one step further. “If your business needs help sorting out your media options or creating a new message, we will provide you a free one-hour consultation on your advertising, public relations, crisis communications, government relations and/or community relations issues,” says Dameron.

For a free copy of Effective Advertising & Public Relations e-mail your request to Info@DameronCommunications.com or call Carl Dameron at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. They are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. They use advertising, public relations, government relations and community relations to advance their clients’ objectives. The web site is www.DameronCommunications.com.
-end-
Photo caption: Carl Dameron Creative Director and Jim Crockett Agency Director from Dameron Communciations. Carl delvers a one hour talk and gives a free brochure on how to get your customers back this Friday at the Jazz Café in Ontario.

--
Carl M. Dameron, Agency Director
Dameron Communications

255 North “D” Street, Suite 210
San Bernardino, CA 92410
(909) 888-0017 office
(909) 888-2331 fax
Carl@DameronCommunications.com

260 Newport Center Drive, Suite 100
Newport Beach, CA 90660
(949) 999-0811 office
Carl@DameronCommunications.com

Let us create an advertising and public relations plan for success.

Tuesday, January 29, 2008

ONLY THE BEST CAN SLICE, DICE AND CHOP THEIR WAY TO "BEST TEEN CHEF"

(SAN BERNARDINO, Calif.) -- For high school seniors who can stand the heat of the kitchen, there’s no better place to show off their culinary know-how than at The Art Institutes Best Teen Chef Competition 2008.

Now in its ninth year, the Best Teen Chef Competition awards more than $250,000 in tuition scholarships to attend The Art Institutes schools, to high school seniors in the U.S. and Canada interested in pursuing a career in the fast growing culinary industry.

Top prize winners in the competition can win a full-tuition scholarship toward an associate’s degree, certificate or diploma program, to study culinary arts at any of the 30 participating locations including The Art Institute of California – Inland Empire.

In addition to a full-tuition scholarship and the title of Best Teen Chef 2008, the first-place winner in the national competition, in partnership with television's Food Network, will also be an “Intern for a Day” at the Food Network Kitchens in New York City and will receive a tour of the Food Network Studios, dinner for two at a Food Network chef’s restaurant and a library of Food Network Kitchens cookbooks.

According to Academic Director for Culinary Arts, Chef Joseph Eyad, “Each year we see the interest in this competition grow. Teenagers still in high school are demonstrating the determination, focus and drive needed to have a career in the challenging field of culinary arts.”

To be eligible to participate in the competition, you must first send a complete Entry & Release form download PDF ] to The Art Institute of California – Inland Empire or fill out an online application at http://www.artinstitutes.edu/Competitions/BestTeenChefRegistration.aspx?cid=BTC_0907_001_wb by February 8, 2008. Deadline for entries to be received into the competition is February 29, 2008. Local Best Teen Chef Competitions will be held at The Art Institutes participating locations on April 12, 2008.

The National Best Teen Chef Competition will be Saturday, May 17, 2008 at The Art Institute of Las Vegas.

For complete details, please see the official rules [download PDF ].

[Download a Best Teen Chef Competition 2008 Brochure]

[Download the Best Teen Chef Competition Official Rules]

[Download a Best Teen Chef Competition 2008 Standardized Recipe Format]

The Art Institute of California – Inland Empire is one of The Art Institutes (
www.artinstitutes.edu
), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information call (909) 915-2100


###

IT'S NOT TOO LATE TO FIND THE RIGHT COLLEGE FOR YOU

(SAN BERNARDINO, Calif.) “February is the perfect time for high school
seniors to start considering college choices and scholarships,” said Monica
Jeffs, director of admissions at The Art Institute of California-Inland
Empire.

Students and parents will get a chance to do both at the Art Institute’s
High School Open House scheduled for 10 a.m. On Saturday February 23. Check
in is at the student entrance at 9:30 a.m., with orientation starting at 10
a.m.

“Right now is the time for high school seniors to be looking at universities
and the programs they offer,” Jeffs said. “ For example, we are the only
Culinary Arts and Interior Design college in the Inland Empire.”

The High School Open House features a wealth of information for prospective
students and parents such as tours of the campus, workshops on each of the
courses the university offers, scholarship sessions, Cal Grant workshops and
a Question and Answer time for parents.

It’s not too late to attend The Art Institute. Spring Quarter begins March
31 with classes offered in the day, evening and on weekends for new and
reentry students. For details, or a tour of the campus, call (909) 915-2100,
or go on line to www.artinstitutes.edu/inlandempire
.

The Art Institute of California – Inland Empire is one of The Art Institutes
(www.artinstitutes.edu ), with 40 educational
institutions located throughout North America, providing an important source
of design, media arts, fashion and culinary professionals.


-end-


Photo caption: Four-time Emmy winner Michael Swanigan is just one of the
award winning instructors at The Art Institute of California-Inland Empire.
Find out if a creative career is right for you at the Art Institute’s High
School Open House scheduled for 10 a.m. On Saturday February 23 in San
Bernardino.

THE ART INSTITUTE SET TO HOST OPEN HOUSE

(SAN BERNARDINO-, Calif.) – Do you have an eye for interior design, a talent for the media arts, a taste for the culinary arts or are you fashion savvy? An Art Institutes education may be just what you are looking for.

An Open House to explore a creative arts education is being held at The Art Institute of California - Inland Empire on February 2, 2008. Check in is at the student entrance at 9:30 a.m., with orientation starting at 10 a.m. at 630 East Brier Drive, San Bernardino.

Attendees will be invited to learn more about the school’s programs, discuss educational goals, tour the facilities, learn about tuition scholarship opportunities and gain a first-hand look at how an Art Institutes creative education can be the preparation for an exciting career.

“The Art Institute of California - Inland Empire is inviting those interested in a creative arts education to learn more about our school and what it has to offer,” said Byron Chung, president of The Art Institute of California - Inland Empire.

“Right now is the time for high school seniors to be looking at universities and the programs they offer,” Chung said. “For example, we are the only Culinary Arts and Interior Design College in the Inland Empire.”

It’s not too late to attend The Art Institute. Spring Quarter begins March 31 with classes offered in the day, evening and on weekends for new and reentry students. To learn more about The Art Institute of California - Inland Empire’s Open House event, visit www.artinstitutes.edu/Admissions/OpenHouse.aspx?prid=OH_0208_001_pr or For details, or a tour of the campus, call (909) 915-2100.

The Art Institute of California - Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 40 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
-end-

Wednesday, January 2, 2008

ART INSTITUTE INSTRUCTOR GARNERS 4th EMMY AWARD



(SAN BERNARDINO, Calif.) “It’s always great to get recognition for what you do,” says Michael Swanigan. The Media Arts & Animation instructor at The Art Institute of California – Inland Empire was recently accorded his fourth “Daytime Entertainment Emmy Award” by the National Academy of Television Arts And Sciences.

Swanigan spent five fulltime months as a storyboard artist for the Emmy-winning “Tutenstein,” currently airing nationally on the Discovery Kids channel. “Let’s see,” he reflects, “there were 250 pages to the animated script, and three drawing panels per page. So, I did around 750 drawings.” Seven hundred and fifty drawings, and he says it without flinching. “I love what I do.”

The animation specialist received his first Emmy as Storyboard Artist/Layouts for “The Simpson’s” in 1990. This was followed by a second Emmy as Director/Storyboards of the TV series “Voltron,” and then again as producer of a 26-episode series, “The Mask.” “No, you certainly don’t get tired of receiving awards or being honored by your peers,” Swanigan offers. “I’ve been doing this for 20 years now, and every project is fresh and exciting.”

At The Art Institute of California – Inland Empire campus in San Bernardino, the Storyboarding For Animation teacher brings to the classroom not only two decades of hands-on professional experience, but a vast knowledge of nearly 20 computer programs for layout, illustration, design, special effects, editing and more.

Swanigan’s talents have graced numerous other major animated television series such as “G.I. Joe,” “X-Men,” “Superman,” “Spiderman,” “Woody Woodpecker,” “The Incredible Hulk” and “Fantastic Four.” And with his broad knowledge and extensive experience, he’s been asked to appear on nearly 20 DVD commentary tracks for such animated videos as “Ghostbusters,” “Dungeons and Dragons” and the complete Flash Gordon Collector’s Edition.

“Certainly I love what I’ve done for films and television,” he says, “but, you know, I love just as much what I do in the classroom. Introducing these eager students to the hands-on world and mechanics of animation, and seeing what they can ultimately do with it all is as thrilling and challenging to me as anything else I’ve ever done.”

Adds Santosh Oommen, academic director of Graphic Arts & Design and Animation, “Michael embodies what we look for in faculty members here at The Art Institute – an instructor who has proven himself in the real world as well as in the classroom.”


It’s not too late to start classes at The Art Institute of California – Inland Empire. The Winter Quarter begins January 7, 2008. Classes are offered in the day, evening and on weekends for new and re-entry students. For details call (909) 915-2100 or go on line to www.artinstitutes.edu/inlandempire.

The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), a system of more than 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call (909) 915-2100 or go on line to www.artinstitutes.edu/InlandEmpire.

Tuesday, December 25, 2007

DAMERON TAPS JIM CROCKETT AS AGENCY DIRECTOR
















(SAN BERNARDINO, Calif.) “As the client roster has grown it became clear it was time to add to the management team,” said Creative Director and founder of Dameron Communications, Carl Dameron. He added, “ Jim Crockett is vastly experienced in business operations and a brilliant communications tactician and writer. I am pleased to name Jim Crockett as the new Agency Director of Dameron Communications.”

As Agency Director, Crockett will oversee business operations and the hiring and training of new agency staff. He is also tapping his extensive industry contacts to attract music industry clients to the agency. In addition, Crockett will conduct media training, and contribute to public relations and event strategies.

“We are expanding responsibilities with current clients and adding great new clients in 2008,” says Dameron. “I decided to focus on client attraction and the creative side. Jim has the experience it takes to handle the management side. With his leadership we expect to triple agency billing and net profit this year,” Dameron notes. “Jim knows how to handle rapid expansion. He is the guy to keep us on track and on target during this exciting time.

“A legend in the publishing and entertainment industry, Jim virtually wrote the book on writing for musical instruments at GPI Publications. He knows the music industry and he knows the consumers. Jim also understands how to help a good business become a great business, and he knows how to help an agency grow," says Dameron.

Crockett, author of five published books, a music-oriented screenplay and more than a thousand articles, spent nearly 20 years heading GPI Publications, creators of Guitar Player, Keyboard, Bass Player and other music-related magazines, books, newsletters and recordings. He took the company from a staff of four generating $40,000 annually, to 120 people and a $15 million per year business.

The former CEO of GPI has counted as his friends and business associates Steve Jobs, B.B. King, Andres Segovia, Mike Bloomfield, Les Paul, Chick Corea, Frank Zappa, Herbie Hancock, Chet Atkins, David Gilmour, Leo Fender, Barney Kessel, Jerry Garcia, Joe Pass, George Benson, Billy Gibbons, Tony Iommi and many others.

Crockett has worked with numerous public relations firms over the years including the internationally respected BSMG. He has had half-dozen newsletters and more than a thousand articles, features and interviews published. He has interviewed thousands of luminaries and earned media coverage for hundreds.

In the TV world Crockett has produced and hosted specials for MTV and has appeared on all major television networks and cable systems including NBC's "Today Show," CNN and the former Nashville Network.

The prior Media Relations Executive with the nationwide Financial Relations Board has hosted countless press conferences, media tours, interviews and seminars.

Crockett is also the author of five successful books: Putting A Band Together, The Guitar Player Book, Fix Your Axe (instrument repair), Great White Shark and The Why-to Of Scuba Diving.

A former communications professor at the University of Idaho and The International College of the Cayman Islands, Crockett's knowledge of media, education, music, broadcasting, publishing and business management is substantial.

“We came to a crossroads,” says Dameron. “ It was time to get bigger or smaller; we chose to grow.”

The agency is also looking for more new talent in event coordinators; public relations account managers and advertising account managers. Interested experienced parties should contact Crockett via e-mail at Jim@DameronCommunications.com or call the agency at (909) 888-0321.

Since 1989 Dameron Communications has creatively met the needs of its clients locally, regionally and nationally. We are an award-winning communications agency that creates integrated marketing solutions to increase sales and profits, win elections, inform the public or gain acceptance of potentially controversial issues. We use advertising, public relations, government relations and community relations to advance our clients’ objectives. For more information call (909) 888-0321 or e-mail Info@DameronCommunications.com. The Web site is www.DameronCommunications.com.


DC-PR-802.1 CROCKETT DIRECTOR
FOR MORE INFORMATION CALL
CARL DAMERON @ (909) 534-9500

Wednesday, December 19, 2007

RING THE BELLS!


















(SAN BERNARDINO, Calif.) Salvation Army Board members donated their time on December 15th to help raise money to aid the San Bernardino area’s needy at the Salvation Army Kettles.

Board member Carl Dameron brought his family to ring the bells at the Wal-Mart at Highland and Bolder in Highland, California. Front row: Daughter Shaila, 6. Beside her Dad Shiane with Carl and wife Malaika Dameron in back.

Dameron invites everyone to donate to the Salvation Army to help meet the needs of the less fortunate.

Tuesday, December 18, 2007

NEW DEAN HELPS STUDENTS SUCCEED


















(SAN BERNARDINO, Calif.) Riverside resident Thomas Bustamante has been promoted to Dean of Student Affairs, a new position at The Art Institute of California – Inland Empire (http://www.artinstitutes.edu/inlandempire). He previously served as the Director of Student Affairs.

The Art Institute of California – Inland Empire, in San Bernardino, offers degrees in such creative careers as Graphic Design, Interior Design, Culinary Arts, Culinary Management, Interactive Media Design, Media Arts & Animation and Game Art & Design.

“The Art Institute helps students find careers in fields which they are passionate about,” says President Byron Chung. “We want our students to succeed in the classroom as well as in their personal and professional lives.”

As Dean of Student Affairs, Bustamante, with a staff of three, oversees student personal development, behavior and adaptation issues, student leadership, time management, housing, student clubs, campus activities and even carpools.

Bustamante has a bachelor’s degree in social ecology from the University of California, Irvine and a master’s degree in Urban Planning, with a focus in Social Policy and Community Development, from the University of Southern California, (USC). Bustamante is currently working on a Ph.D. in Urban Planning from USC.

He previously worked for USC in the Greek Life office and with the Graduate and Professional Student Senate. He joined The Art Institute in February 2006.

Bustamante said he is excited to take on the new challenge of being Dean of Student Affairs. “We have more than 700 students here,” he says. “It’s our vision to develop a feeling of community and belonging at The Art Institute. We have students from Barstow to Temecula and beyond, and the Student Affairs task is to bring them all together in a unified, almost family, environment.”

He adds, “Our students are unique; in most respects they’re artists, and in more traditional academic situations they often will be overlooked. Not here.”

For more information about The Art Institute of California – Inland Empire call (909) 915-2100.

It is not too late to start classes at The Art Institute of California – Inland Empire. The Winter Quarter starts on January 7, 2008. Classes are offered in the day, evening and on weekends for new and reentry students. For more information of a personal tour call the campus at (909) 915-2100 or go online to www.artinstitutes.edu/inlandempire.

###

The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with 34 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call The Art Institute of California – Inland Empire at (909) 915-2100 or visit www.artinstitutes.edu/inlandempire.

Thursday, December 13, 2007

HELPING COLLEGE FRESHMEN ADJUST TO A NEW WAY OF LIFE


















(SAN BERNARDINO, Calif.) “It takes time. College-age students are very uncomfortable talking with a school staff member about troubles they may have never shared with anyone. With time, though, their fears and apprehensions drop away and together we can make progress toward improving their personal and academic lives,” says Art Institute of California – Inland Empire’s student counselor Lawanda Hall.

Campus President Byron Chung says, “The primary mission, focus and ultimate goal of The Art Institute is to assist students toward the successful achievement of a satisfying creative career in their chosen field.”

Chung adds, “Lawanda Hall’s skills as a licensed professional counselor helps our students meet life’s pressures inside and outside the classroom.”

“I’m excited," Hall says. "I’ve counseled students for about seven years and I love helping them. I enjoy meeting and working with young people every single day.” Hall adds, “I am blessed to be able to help students work through issues that might have otherwise stopped them in their tracks.”

A licensed professional counselor, and Behavioral Health Provider, Hall has amassed valued experience working with college students, first as a director of disability services at Nashville, Tennessee’s Lipscomb University, then as a member of the faculty.

In the classroom Hall taught various aspects of abnormal psychology including such topics as bi-polar disorder, anxiety and personality disorders, depression and schizophrenia.

For nearly three years she headed her own private practice in Nashville aiding individuals, couples and families, working through such common, but potentially debilitating, issues as abuse, neglect, parenting, career goals, addiction, marriage and divorce.

Hall then was hired by Argosy University Nashville as assistant director of clinical training. In this capacity she coordinated all aspects of student development in the Master of Arts in Professional Counseling program.

In mid August, Hall and her husband moved to California. The administration of The Art Institute, with its rapidly growing student population, realized it was time to bring in a full-time student counselor, and that person is Lawanda Hall.

“There is a great deal for college students to deal with outside the classroom,” she says. “Adjustment to this new way of life, especially for freshman, is a real challenge. We conduct four quarterly workshops that explore what students are feeling and having to deal with.

“The first workshop covers stress and anxiety while the second will deal with healthy relationships. The third examines the best ways to balance school and play in personal lives. Our fourth workshop will center on depression and continuing anxiety issues. Each session runs about a half-hour to 45 minutes.”

These workshops serve additional issues as well. Hall explains, “Group workshops are the ideal setting for students who aren’t yet comfortable in one-on-one counseling sessions, but could really use the help. And, too, there may well be students who may not need individual work, but could benefit from sessions with their peers.”

At The Art Institute, Hall will serve as part of the student affairs team to promote events that foster health student development.

The Art Institute of California – Inland Empire, in San Bernardino, offers degrees in creative careers such as Graphic Design, Interior Design, Culinary Arts, Culinary Management, Web Design, Interactive Media, Media Arts & Animation and Game Art & Design.

It’s not too late to attend The Art Institute. Winter Quarter begins January 7, with classes offered in the day, evening and on weekends for new and reentry students. For details, or a tour of the campus, call (909) 915-2100, or go on line to www.artinstitutes.edu/inlandempire.

###

The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

Thursday, November 15, 2007

BUILDING BRIDGES FOR SUCCESS FOR HIGH SCHOOL SENIORS


















(SAN BERNARDINO, Calif.) It’s so common at this time of year: High school students are thinking about college. Maybe this year, maybe next, but it’s on both the student’s and the parent's mind.

The basic question these students always have is, What’s it like?

Will they face more stress and worry than they’ve ever felt? Will they have any personal time to themselves? Are the classes so big they’ll be lost? What are the teachers like and what do they expect?

The best way to answer all this is to spend a day there. But, not all colleges or universities will let kids do that. Enter The Art Institute of California – Inland Empire in San Bernardino.

“We want students to know exactly what our programs are like, what the facility is and who teaches what,” says Director of Admissions Monica Jeffs. “Taking away any possible anxiety is what our Bridges To Success program is all about.”

Riverside and San Bernardino County high school administrators simply select one of their college-bound students interested in pursuing a career in design or media arts to experience a “day in the life” of an Art Institute student.

The visiting student will first join the Ambassador’s Club, a group of the university’s most academically successful student ambassadors and leaders, to be personally guided through the day’s program.

The student will take part in an introductory session, learning how admissions works, what financial aid opportunities are available to them and what career services are provided. They’ll then learn the best ways to gather information about classes and careers in a college environment.

He or she will meet the school’s faculty members and sit in on actual college classes in their field of interest. There’ll be study groups and workshops, too, plus a session to learn about the Art Institute’s scholarship programs where more than $150,000 in scholarships are awarded annually.

Then they cap the day off with a lunch provided by the school.

But, it’s not over yet. Lastly, attending high schoolers will be asked to prepare a report or presentation to take back and deliver to their own class.

What better way to learn exactly what college life at the Art Institute of California – Inland Empire is really like? These selected students don’t have to read it in a brochure, ask around to friends or spend the months just wondering. With the school’s Bridges to Success program, these students will actually know.

The Art Institute of California – Inland Empire offers the following degree programs: Bachelor of Science degrees in Game Art & Design, Graphic Design, Culinary Management, Interactive Media Design, Interior Design, Media Arts & Animation; and an Associate of Science Degree in Graphic Design, and Culinary Arts.

Each program is offered on a year-round basis, allowing students to continue to work uninterrupted toward their degree. It is not too late to join the winter class in January 7th. “If you are ready to start now, call the campus to schedule a private tour and we will do our best to help you begin your degree program, “ said Monica Jeffs, Director of Admissions.

Campus President Byron Chung says, “The primary mission, focus and ultimate goal of The Art Institute is to assist students toward the successful achievement of a satisfying career in their chosen field. To this end, we have brought together a dedicated group of individuals who are committed to providing students with career-oriented curricula – including the organizational, interpersonal, and theoretical, as well as, the practical skills needed to become a well trained entry-level job candidate in today’s competitive job market.”

For more information on The Art Institute of California – Inland Empire or the Bridges to Success program call Melissa Medina-Cosio at 909/915-2109 or toll free to 800/353-0812.

###


The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with 34 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call The Art Institute of California – Inland Empire at (909) 915-2100 or visit www.artinstitutes.edu/inlandempire.

Photo caption:  Culinary students learn the fundamentals of the culinary arts before they pick up a knife.

Thursday, November 8, 2007

‘PASSPORT TO A TASTY FUTURE’


(SAN BERNARDINO, Calif.) Beginning Saturday, November 10, and continuing one day a month through May 24, culinary students in the “Passport To A Tasty Future” program can learn from some of the nation’s top culinary professionals in a hands-on environment at The International Culinary School at The Art Institute of
California – Inland Empire.

This pioneering program is a fresh, exciting way to introduce high school students to one of the most creative, challenging and rewarding fields in America – Culinary Arts.

And with a student limit of just 24 enrollees, there’s plenty of opportunity for a one-on-one learning experience.

The first session, November 10, begins with a Knife Cuts demonstration where students learn techniques from Julienne to Tourne cuts while focusing on repetition and consistency. They’ll explore methods of chopping, mincing and cutting of vegetables and proteins. Also that Saturday attendees will study proper food amounts for ideal plate presentations along with menu development.

The following month, on December 15, the class will learn a variety of important cooking methods such as sautéing, grilling, frying, braising and poaching, along with the importance of timing and heat distribution.

Then on January 26 students will apply those techniques to cooking vegetables, in the process learning about acid, alkaline and the use of salt in cooking procedures.

February 16 marks the introduction of starches to meals, learning how to apply the various cooking methods to the three different types of rice and potato cookery.

In March, on the 22nd, students concentrate on fish and other seafood, learning to steam and poach them while emphasizing the retention of nutrients as well as flavor.

Things get even more challenging the next month on the 19th when the class highlights regional cuisine, targeting ingredients and fusion cooking of North and South America.

The “Passport” sessions conclude May 24 with an expansive exploration of the cooking of Asia and Europe. The high school students will be shown the varying ingredients and cooking methods of these two widely differing cuisines.

The check-in for each session is at 9:30 a.m. with programs starting at 10 and ending at 1 p.m.

For information on openings for the “Passport To A Tasty Future” workshops contact the Coordinator in Charge, Mario Alcazar, at The Art Institute of California – Inland Empire, 630 East Brier Drive in San Bernardino, or call him at (800) 353-0812 ext. 2165. Interested parties may also e-mail him at malcazar@aii.edu..

The Art Institute of California – Inland Empire is one of the Art Institutes (www.artinstitutes.edu), a system of more than 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

For more information call (909) 915-2100 or go on line to www.ArtInstitutes.edu/InlandEmpire.

-###-

Photo caption:  A beautiful roast beef entree is an example of the students work at The Art Institute of California Inland Empire.

Tuesday, November 6, 2007

IT'S NOT TOO LATE TO CHANGE CAREERS

(SAN BERNARDINO, Calif.) You simply feel it’s time for a change. You’ve stagnated in your current job, or you know you have more to offer in life than the daily grind. Maybe you’ve retired, but have a passion and love for something you’ve never had time to pursue.

San Bernardino’s Art Institute of California – Inland Empire understands how you feel, and has set aside Saturday, November 17 for an Open House just for you.

Has cooking been one of your hidden passions? Have you loved fiddling with your various computer graphics programs in your spare time? Maybe you really enjoy redesigning your home from time to time.

The Art Institute has slated evening and weekend classes in Culinary Arts, Graphic Design and Interior Design for working adults who want to use those off-hours to gain experience and even a college degree, leaning toward forging new careers in fields they love.

It’s never too late to start over. The Institute’s award-winning faculty gladly shows you what you need to know, gives you every opportunity to utilize their cutting-edge facilities, and can even steer you toward establishing that new career you’ve had in the back of your mind for years.

The November 17 Open House will include a tour of the new state-of-the-art facility and provide a chance to meet with area professionals and faculty members in your own field of interest. You may also want to discuss the school’s many financial aid and scholarship opportunities and learn the admission requirements.

The Art Institute of California – Inland Empire can give you the chance of a lifetime to start a career you’ve just dreamed about. And the Saturday Open House is the perfect beginning. For details, just call the school at (909) 915-2100 or stop by at 630 East Brier Drive in San Bernardino.

Your new career awaits.

For more information about The Art Institute please call (909) 915-2100.


The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), with 34 educational institutions located throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals. For more information, call The Art Institute of California – Inland Empire at (909) 915-2100 or visit www.artinstitutes.edu/inlandempire.

'LIFE IS BETTER WITH ART IN IT' THEME FOR POSTER CONTEST


(SAN BERNARDINO, Calif.) For high school seniors with an interest in turning their love of art into a career, The Art Institutes is sponsoring a Poster Design Competition, a program which awards tuition scholarships of up to $25,000 to study graphic design at a participating Art Institute location, including The Art Institute of California – Inland Empire.

In partnership with the not-for-profit organization Americans for the Arts, The Art Institutes Poster Design Competition is an opportunity for talented young artists at the high school level to study graphic design, earn a degree and launch a professional career in the graphic design field.

Deadline for entries is February 8, 2008. Judging at the local level will take place by March 28, 2008. National winners will be notified by May 9, 2008. In all, approximately $100,000 in tuition scholarships will be awarded by The Arts Institutes.

According to Byron Chung, campus president, “For many high school students who love to draw and illustrate, the Poster Design Competition is a scholarship opportunity for prospective students to have a career in a field that they are passionate and excited about.” Now in its fifth year, The Art Institutes Poster Design Competition, “encourages and rewards exceptional young artistic talent and nurtures it in a formal, academic setting.” he says.

Robert Lynch, President and CEO of Americans for the Arts, says that “each year since Americans for the Arts has been working with the Art Institutes, we are amazed at the skill level of high school students who enter the competition. Their ability to channel their creativity and love of the visual arts reflects the importance that art plays in the lives of children of all ages.”

For information on how to enter the Poster Design Competition visit, www.artinstitutes.edu/poster or contact call Melissa Medina-Cosio at 909/915-2109 or toll free to 800/353-0812.

The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of over 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

Americans for the Arts is the leading nonprofit organization for advancing the arts in America. With offices in Washington, DC, and New York City, it has a record of more than 45 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at www.AmericansForTheArts.org.

###


Photo caption: The Art Institute of California - Inland Empire’s Summer Studio program created this poster to represent Inland Agency’s four programs in a unified message. The Summer Studio program gives students the opportunity to find out what its really like to work in the field of graphic arts. “High school seniors interact with clients, create a strategy and then create the campaign to implant the strategy all in a one-week session. We feel it really gives students a great feel for how the design world really works”, said Byron Chung, president of The Art Institute of California - Inland Empire.

NORTH AMERICA’S LARGEST SYSTEM OF CULINARY PROGRAMS, THE ART INSTITUTES, INTRODUCES NEW NAME AND CURRICULA

The International Culinary Schools at The Art Institutes launches today with help from the Food Network

(PITTSBURGH, Penn.)   Today, Education Management LLC announced that the culinary programs offered at The Art Institutes system of schools will be renamed as The International Culinary Schools at The Art Institutes. Based on the number of locations, the culinary programs offered by The Art Institutes schools represent North America’s largest system of culinary programs. The changes include the Inland Empire campus in San Bernardino, California.

The Art Institutes schools which offer culinary programs will be redesigning their course offerings to expand the international focus, introducing students to an increased number of world cuisines while continuing to emphasize fundamental culinary skills. The new look will be unveiled this Fall through a multi-faceted partnership with TV's Food Network, including television advertisements, show sponsorships and a new Website highlighting The International Culinary Schools at The Art Institutes.

“Students will be introduced to a world of culinary learning. Our programs will emphasize the fundamental art of cooking and food preparation to feed America’s appetite and the industry’s demand for international cuisine,” says Michael Nenes, MBA, CEC, CCE, assistant vice president of Culinary Arts for The Art Institutes. “Our presence in more than 30 North American markets ensures that aspiring culinary professionals will have access to education close to home, and our new partnership with the Food Network promises to help us build national awareness for the quality of the education our schools deliver.”

The International Culinary Schools at The Art Institutes will also provide Web-based seminars and guest lectures, featuring an increased focus on a number of world cuisines and hands-on learning opportunities that augment internships and experiences in the schools’ student-run restaurants. Continuing in The Art Institutes’ 15-year tradition of educating future culinary professionals, students study under industry-experienced certified chefs.

About the Food Network relationship, the partnership with the Food Network is designed to enable The Art Institutes schools to leverage the network’s reach among an audience with specific interest in the culinary arts. In addition to a television campaign airing on the Food Network and Fine Living, components include:

1. The Art Institutes sponsorship of “Food Network Challenge,” “Chefography,” “Dinner in the Daytime” and the new “Two Dudes Catering.” “Two Dudes Catering” features two graduates of The Art Institute of Fort Lauderdale, Vinny Dotolo and Jon Shook.

2. A new Web site, www.exploreculinary.com, which will provide important information about an education at The International Culinary Schools at The Art Institutes and unique opportunities such as the “Savor the City” sweepstakes featuring culinary experience prizes at five Art Institute locations early next year.

3. The Food Network will collaborate on The Art Institutes Best Teen Chef Competition 2008, which culminates in a cook-off competition on May 17, 2008, at The Art Institute of Las Vegas. The national competition, in its ninth year, awards more than $250,000 in tuition scholarships to high school seniors interested in pursuing a culinary career. This year, the winner will receive a full-tuition scholarship to a participating Art Institutes school and serve as an “intern for a day” at the Food Network studios. Highlights of the national finals will air on Food Network and Fine Living. For more information on The Best Teen Chef Competition, visit www.artinstitutes.edu/btc/

“Part of our mission at Food Network is to teach viewers how to cook. The International Culinary Schools at The Art Institutes sponsorship represents a natural partnership,” said Karen Grinthal, senior vice president of ad sales at Food Network. “Food Network viewers will gain awareness of an opportunity that speaks to their passions for food and for learning.”

The International Culinary Schools at The Art Institutes offer bachelor’s, associate’s, certificates and diploma degree programs in the areas of Culinary Management, Culinary Arts, Baking, Pastry and Beverage Management. Degrees and areas of study vary by location.

To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/culinary/ or www.exploreculinary.com or call (909) 915-2100.

About The International Culinary Schools at The Art Institutes
The International Culinary Schools at The Art Institutes is North America’s largest system of culinary programs with over 30 locations. Based on classical Escoffier, Asian and Latin culinary techniques, with an emphasis on progressive trends and practices, the schools’ curriculum is designed to develop and sharpen fundamental cooking techniques and professional skills and introduce a variety of international cuisines. Internships, student-run school restaurants, guest lectures and Web-based seminars, and study abroad programs help broaden the scope of learning for students. Program offerings vary at each school. Prospective students should check the course offerings at The Art Institute school they are interested in attending before enrolling. To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/culinary or www.exploreculinary.com.

About Education Management LLC

The parent company of The Art Institutes, Education Management (www.edmc.com), with over 80,300 students as of Fall 2006, is among the largest providers of post-secondary education in North America, based on student enrollment and revenue. Education Management has 80 primary locations in 26 states and two Canadian provinces. Education Management's educational institutions offer a broad range of academic programs concentrated in the media arts, design, fashion, culinary arts, behavioral sciences, health sciences, education, information technology, legal studies and business fields, culminating in the award of associate's through doctoral degrees. Education Management has provided career-oriented education for over 40 years.

About The Art Institutes
The Art Institutes (www.artinstitutes.edu) is a system of over 35 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals. The Art Institutes schools offer a broad range of programs including: Audio Production, Computer Animation, Culinary Arts, Culinary Management, Fashion Design, Fashion Marketing, Graphic Design, Industrial Design Technology, Web Design & Interactive Media, Interior Design, Media Arts & Animation, Photography, Restaurant Management and Video Production. Not all programs are offered at all schools.

ART INSTITUTE OFFERS NEWLY RENAMED WEB DESIGN & INTERACTIVE MEDIA DEGREE PROGRAM

(SAN BERNARDINO, Calif.) The Art Institute of California – Inland Empire teaches “Web standards” – the guidelines for building Web sites that are defined by the governing body of the Web, The World Wide Web Consortium (W3C). These standards foster best practices in Website development that serve both users and businesses (see http://webstandards.org).

According to Michael Swank of The Art Institute of California – Inland Empire’s Web Design & Interactive Media program says, “Our grads are entering the workforce as advisors to the industry. Web standards are a critical initiative from our standpoint that our students need to know as they develop Websites more efficiently, make maintenance more practical and improve search engine optimization.”

There is good news for those searching for jobs in the technology field in the months ahead. Continued business expansion and increasing investments in technology are driving demand for skilled IT professionals across North America. In fact, the U.S. Department of Labor’s Bureau of Labor Statistics estimates that some IT-related positions are expected to be among the fastest growing occupations through 2014.

“Employment is expected to grow faster than average as organizations continue to adopt and integrate increasingly sophisticated technologies. Job increases will be driven by very rapid growth in computer systems design and related services, which is projected to be one of the fastest growing industries in the U.S. economy.” (http://bls.gov/oco/ocos042.htm#outlook).

If you are interested in learning more about the Web Design & Interactive Media program at The Art Institute of California – Inland Empire, please contact Michael Swank at The Art Institute of California – Inland Empire at (909) 915-2100 or mswank@aii.edu.

-END-