Graphic Design Students at The Art Institute of California – Inland Empire Give San Andreas High School Logo a New Look
(SAN BERNADINO, Calif.) Two Art Institute of California – Inland Empire (http://www.aii.edu/inlandempire) students redesigned the logo for San Andreas High School, an alternative high school in Highland. The students, Dante Guiab of Moreno Valley and Jesus Flores-Rodriguez of Fontana, each won a $200 prize.
“I am proud that our students were rewarded for their work,” says Byron Chung, president of The Art Institute of California – Inland Empire. “Although we are a school, we play an active role in the community, whenever we have an opportunity. We often assign our students classwork which has them working with local non-profit agencies. It’s a win-win situation. The non-profit agencies get a great graphic project, like a logo or a brochure, and our students get to work on projects that can help build their portfolios for future employment. The Art Institute shows students you can make a living following your passion.”
Susan Ward, art teacher at San Andreas High School, says she decided to approach the college about the logo redesign project after an Art Institute instructor did a presentation at the school.
“One of the design instructors assigned the project to her class,” Ward explains. “They took on the task of redesigning our logo. We are changing from the Lions to the Quakes.”
The assignment took Art Institute instructor Robin Lindblom’s class about eight weeks to complete, Ward adds.
San Andreas students liked two designs so much they decided to choose elements from both designs to incorporate into their new logo. “They liked the lettering from one design, and they liked the character from the other,” Ward says.
According to Ward, she was impressed that many of The Art Institute students were more motivated by the spirit of volunteerism than the cash prize.
“It was not about the money, but more about the design experience and helping the community,” Ward says. “Dante said the project was extra special for him because his wife attended an alternative high school.”
Lindblom, who teaches concept design, says working on the project provided her students with a glimpse of what it is like to actually work on a real-life design job. “It was a good way of giving them the experience of working with a client. They had to learn how to take suggestions and make multiple revisions.”
For more information about The Art Institute of California – Inland Empire, call (909) 915-2100 or visit www.aii.edu/inlandempire. The school is at 630 E. Brier Drive in San Bernardino.
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The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of 36 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.
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